SAN FRANCISCO, CA, July 03, 2009
/24-7PressRelease/ -- It's no secret that the Web is a great place to market yourself, especially if you are a budding author. In an online world, however, authors are not taking full advantage of their resources. Authors typically rely on their own social media profiles, self-publishing sites, their own blogs and maybe some online PR sites to market themselves.
Another option is to find online companies with targeted audiences and partner with them. Doing so takes a lot of the organic traffic generation grunt work off of the author's plate because such companies already have an audience that is interested in topics about which the author writes. The downside is that the right companies with the right audience may be tough to find. There are many forms a partnership of this sort can take; targeted ad exchange, blog post exchange, content exchange, expertise/knowledge transfer, etc. Healthy living start-up, eatricious, takes it to the next level.
eatricious has built a promotional platform for cookbook authors directly into its site. Authors with quality, healthy recipes can manage them in their eatricious account and publish them on http://www.eatricious.com for healthy lifestyle seekers to browse. Site users can visit the author's profile page if they want to know more about that author. Cookbooks authors can choose which recipes to publish on the site and which to keep for their cookbooks. In their profiles, authors can promote their cookbooks and their websites, a great proposition since it will be marketed to a targeted group of healthy eaters. In fact, the better the recipes, the more promotion the author gets. Each recipe has a rating based loosely on convenience, health, nutrition, community voting and other factors. If an author's recipe is very highly rated the author has a better chance of being "found" on the site. This feature is available to anyone who wants to publish healthy recipes, but the rating ensures that the real professionals shine.
Targeted sites such as eatricious may be great, alternative outlets for self-published authors. For more information, visit http://www.eatricious.com.
About eatricious
San Francisco based eatricious is a web portal focused on food and healthy living. Through education, tools and support eatricious provides you with the right food choices to help you live a healthier lifestyle. Visit http://www.eatricious.com!
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