Press Release - ATICO Fakhreldin Group to Celebrate Father's Day

AMMAN, JORDAN, June 17, 2009 /24-7PressRelease/ -- Stemming from the deep-rooted belief that fathers constitute the driving force of any family, ATICO Fakhreldin Group is commemorating Father's Day in Amman. This innovative initiative will take place through a joint promotion with Time Center, and marks both companies' continued interest in promoting family values and focusing on family as the foundation of the community.
The company has established a reputation for its innovative family-oriented approach, reflecting its position as a trendsetter through its concepts of reverence towards positive societal traditions. In the past, for example, ATICO Fakhreldin Group has celebrated such heartwarming occasions as Mother's Day and Easter, and initiated the concept of Family Friday brunch, all of which aim at encouraging parents and children to spend quality time together.
Commenting on this enterprising move into an unclaimed territory in the hospitality sector, ATICO Fakhreldin Group's Chief Operating Officer, Azzam Fakhriddin said, "We, at ATICO Fakhreldin Group, feel that fathers for whatever they are and stand for, deserve more appreciation; Father's Day is actually a little-celebrated occasion, despite their extremely significant role. As a son, father, and a member of the larger ATICO Fakhreldin Group family, it goes without saying that we treasure the concept of family
bonds. By celebrating Father's Day in Amman, we pay tribute to our fathers and applaud their devotion, sacrifices, and efforts, in the hopes that we might set a precedence for others to follow suit."
To celebrate the occasion, ATICO Fakhreldin Group will be joining forces with Time Center, Jordan's leading watch retailer, who will provide a special gift to all fathers dining at Fakhreldin Restaurant, Ren Chai, Yoshi, Vinaigrette and Bistro One. "Time Center was the first and only retailer who commemorated Father's Day last year and we found that fathers in Amman were very appreciative of our efforts", stated Samir Kayali, owner and General Manager of Time Center. "It was very clear to us that fathers were pleased that they finally had a day dedicated just for them and this is why we decided to celebrate this special occasion again this year and hopefully for many more years to come."
Within this context and as an extension of the promotion, ATICO Fakhreldin Group will be offering shoppers at Time Center a free voucher for fathers to have Friday brunch at The Courtyard, on June 26, and to enjoy the special Father's Day theme.
It is worth noting that ATICO Fakhreldin Group has a number of outlets, namely, Fakhreldin Restaurant, The Courtyard, Ren Chai, Yoshi, Nai, Vinaigrette, Trattoria, Wild Jordan Cafe, Kebab Express, Bistro One, Amigo and Fakhreldin & Co. The company also operates Al Qasr Metropole Hotel, a boutique four-star hotel located in the heart of Shmeisani.

TRACCS Jordan Maha Al Rawashdeh
Tel: (+962) 6 5660542 Fax: (+962) 6 5660541
E-mail: jordan@traccs.net

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