WITICHA, KS, October 09, 2009
/24-7PressRelease/ -- While real superheroes may not use capes, Atlanco's TRU-SPEC brand product line is now offering military, tactical and law enforcement personnel a full line of protective undergarments featuring CORDURA Baselayer fabric with freshFX fabric technology.
"We are excited to expand our relationship with Atlanco to grow the line of TRU-SPEC apparel featuring CORDURA Baselayer fabric," said Cindy McNaull, global CORDURA brand manager. "Whether they are securing our homeland or fighting enemy forces abroad, we take great pride in providing durable, protective solutions for the men and women that help ensure our safety. Their bravery, courage and valor make them true superheros."
TRU-SPEC brand garments made from CORDURA Baselayer fabric are now available with freshFX fabric technology. The silver-based additive helps the fabric resist body odor formation, thus enabling the next-to-skin undergarments to provide lasting freshness. Designed to be worn underneath uniforms, the expanded line of TRU-SPEC brand undergarments is constructed with No Melt/No Drip CORDURA Baselayer fabric. The patent pending 60/40 cotton-nylon fiber blend reduces the severity of burn injuries by charring instead of melting when exposed to heat. Known for its durability and abrasion-resistant characteristics, CORDURA Baselayer fabric also provides wearers a comfortable, breathable, lightweight solution with exceptional moisture management properties.
"When it came time to reinforce the TRU-SPEC brand product line with protective fabric, INVISTA's CORDURA brand was the obvious first choice for us," said Atlanco's TRU-SPEC brand President, Bryan DeHart. "The CORDURA Baselayer fabric line provides the optimal balance in performance fabric technology - and we are pleased to now offer freshFX fabric technology to our product line-up."
The TRU-SPEC brand product line includes the following:
• TRU-SPEC Crew Neck t-shirt, short sleeve and long sleeve: The TRU-SPEC crew neck t-shirt and long-sleeve shirt are equipped with a heat transfer tag to help prevent scratching for enhanced comfort and an off-set flat seam construction on the shoulder to minimize abrasion and seam stacking. Additionally, the long sleeve shirt features ribbed knit cuffs to avoid friction and thumb loops to aid in putting on more layers.
• TRU-SPEC Mock Turtle Neck, short sleeve and long sleeve: Designed for style and comfort, both the mock turtle neck short sleeve and long-sleeve shirt are equipped with a heat transfer tag to help prevent scratching for enhanced comfort and an off-set flat seam construction on the shoulder to minimize abrasion and seam stacking. Additionally, the long sleeve shirt features ribbed knit cuffs to avoid friction and thumb loops to aid in putting on more layers.
• TRU-SPEC Long Johns: The TRU-SPEC long johns feature a flat lock construction to reduce friction, access fly and an elastic waistband to secure a comfortable fit. Additionally, the long johns feature a heat transfer tag to help prevent scratching for enhanced comfort.
• TRU-SPEC Boxers Briefs: These new boxer briefs feature a gripper on exterior of waistband to secure shirttail, access fly with flat seam construction to reduce friction and a ribbed knit hem to prevent abrasion. Additionally, the boxer briefs feature a heat transfer tag to help prevent scratching for enhanced comfort.
The TRU-SPEC brand product line now featuring CORDURA Baselayer fabric enhanced with freshFX fabric technology will be available in sand, white, marine, black, navy, foliage, heather grey and olive drab. For a complete list of dealers, distributors and color availability please visit the TRU-SPEC brand Web site at http://www.TRUSPEC.com. Additional information about the patent pending CORDURA Baselayer fabric technology is available at http://www.DefendYourBase.com.
About CORDURA brand
INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics . Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA brand, the word "CORDURA " must be spelled out in all caps, used with an , and followed by the word "brand" or "fabric."
To learn more about INVISTA's CORDURA brand, end-use products, and marketing tools please visit http://www.CORDURA.com.
About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE , ANTRON , AVORA , C12 , COMFOREL , COOLMAX , CORDURA , CORFREE , DACRON , DBE , DYTEK , FRESHFX , LYCRA , PERFORMA , POLARGUARD , POLYSHIELD , POLYCLEAR , SOLARMAX , STAINMASTER , SUPPLEX , SUPRIVA , TACTEL , TACTESSE , TERATE , TERATHANE and THERMOLITE . For more information, visit http://www.INVISTA.com.
About TRU-SPEC brand by Atlanco
Since 1950, Atlanco has been a leading supplier of personal equipment, material and uniforms to the military, law enforcement and public safety markets. Since its introduction in 1996, Atlanco's TRU-SPEC brand has been a key source of apparel for the law enforcement and military markets which has set new standards for quality manufacturing and innovative design.
CORDURA Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
http://www.CORDURA.com
Media Contact:
Elizabeth Romero/Ashley Andrews
Howard, Merrell & Partners
Tel: 919-844-2714/919-844-2746
eromero@merrellgroup.com
aandrews@merrellgroup.com
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