FOR IMMEDIATE RELEASE
Contact: Ernest Martin 702-647-1811
/24-7PressRelease.com/ - March 16, 2005 - How did one unarmed young woman influence a desperate Atlanta courthouse escapee and alleged murderer and rapist to surrender - and do it peacefully? Why was the 26 year-old widowed-mom able to accomplish what brute force couldn't accomplish? Pundits, psychologists and law enforcement officials will float countless theories.
Ashley Smith, 26, new American hero and mom used intuition and feminine energy to save her life. Brian Nichols went peacefully into custody Saturday after a 26-hour race against the clock to prevent further bloodshed.
Denise Michaels, 47, author of the forthcoming book, "Testosterone-Free Marketing: The Yin and Yang of Marketing for Women" (Personal Transformation Press) says, "Smith used her feminine energy and intuition to get what she wanted in a dangerous situation. While police were confounded trying to ensnare this viciously violent man, Smith gently convinced Nichols into surrender as the honorable and right choice."
It may seem unusual to connect Smith with a book about business for women, however Michaels is convinced Smith, "did the selling job of her life" to walk away unharmed in the event that gripped the nation. "I'm confident when women act in masculine ways they rarely get the results they seek. Smith used the feminine by gaining trust and the masculine by asking for what she wanted - to see her five year old daughter again."
Michaels' book, written to target 10.6 million American women who own home-based businesses says, "My experience coaching over 1,200 people in marketing the last four years has taught me women who start businesses often shy away from marketing. When they stop trying a masculine marketers and lead with their strengths including discovering the core values of their customers the results can be remarkable. Nichols' was Smith's 'customer' and she handled the circumstances with grace under fire."
"In summary, as men and women we're different in how we use our skills to survive and thrive. While men scratch their heads trying to figure out how this soft-spoken, 26 year old blonde overcame her captor, women everywhere are chalking up another victory to the sometimes surprising power of feminine intuition and trust," says Michaels.
Michaels is available for interviews and expert commentary regarding her unconventional views regarding marketing, human behavior and the new roles of women and how it relates to this case.
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- ashley, atlanta, brian, business, gunman, intuition, marketing, murder, nichols, smith, women
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