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Austin's Petticoat Fair Earns Third Nomination in Prestigious International Lingerie Award Competition

Petticoat Fair, a premier intimate apparel shop celebrating its 50th anniversary this year, has been nominated for a 2014 "The Best of Intima" award, which recognizes outstanding service in the lingerie industry worldwide.

This is the third award nomination for Petticoat Fair from The Best of Intima. Previously, the specialty store earned honors in 2006 for "Best Women's Care" and in 2013 as "Best Destination Store."

    AUSTIN, TX, June 25, 2014 /24-7PressRelease/ -- Nine out of 10 women wear bras that fit incorrectly. Yet, experienced, professional fitters at Petticoat Fair, an Austin-based intimate apparel store, have made it their mission to find the right size and create a shopping experience that is nothing short of uplifting.

As a result, Petticoat Fair has earned an international reputation for personal service and a commitment to customer care. This year, the store has been recognized as a finalist in the international 2014 Best of Intima awards. Winners will be announced at the prestigious 2014 Best of Intima Awards gala, hosted in New York by The Best of Intima magazine on August 3.

In business for five decades, Petticoat Fair was nominated by a team of industry peers representing several apparel brands. According to The Best of Intima, the annual awards event is one of the lingerie industry's most anticipated functions, and this year, more than 200 nominations were submitted from intimate apparel manufacturers based in the U.S. and around the globe.

This is the third award nomination for Petticoat Fair from The Best of Intima. Previously, the specialty store earned honors in 2006 for "Best Women's Care" and in 2013 as "Best Destination Store."

The store's hallmark is a personalized bra fitting method that requires a three-month apprenticeship before an employee can become a personal fitter. In addition, the specialty store offers hard-to-find sizes, from 28 to 56 band and AA to N cup. The store also features intimate apparel accessories for brides and mothers-to-be, sleepwear and swimsuits, and it keeps detailed fitting and purchase records.

"Our professional fitters are a huge part of our success," says owner Kirk Andrews. "But for five decades, our entire team has been committed to making undergarment or swimwear selection a positive experience."


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Barbara Wray
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Austin, Texas
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