MELBOURNE, AUSTRALIA, July 31, 2009
/24-7PressRelease/ -- In one of the most unique packaging designs to hit the Male grooming marketplace, Australian Spa Treatment provider, Victoria's Essentials has announced the launch of VE for Men, a series of Men's grooming products that sets new benchmarks in urban product design with packaging made from recycled car tire!
Jeffrey Slater, co-founder of Victoria's Essentials says, "We sought to create a line of Men's grooming products that were designed and formulated for the urban Male. Our goal was to create a design that would break the rules of mass production where all products are designed to be identical for automated packaging in a cost effective manner. We wanted each product to be one-of-a-kind, working with the unique characteristics of the tyre. Each imperfection, tyre marking and line gives character to the package a reflection that, like our customers are unique. The Package design for Victoria's Essentials for Men is about bringing Male grooming to the average man, a man that doesn't typically purchase quality male grooming products. And what is more male then car tyre."
To create this packaging tyre inner tubes are hand washed, cut, printed and stitched without the use of energy making this product a benchmark in zero carbon footprint design. Slater adds, " We used the synergy of the unique traits of the tyre in the design, natural blemishes, lines, tyre manufacturer stamps make each product a one of a kind package. We deliberately designed an urban, rawness to the packaging, showing that each product has a personality, a counter-design to the typical shelf product.
This series of hand-made products cover the grooming requirements of the Urban Male including a Facial Cleansing Gel, Concentrated Shave Cream, Aftershave Gel, Moisturiser, Scrub Gel and Face Protector all 99.98% chemical free and scented with a masculine Essential Oil blend.
What makes this range of natural skincare even more impressive is the pricing. Slater added "Our goal in attracting the average man was to introduce him to quality skincare at an ethical price. In a market where a "designer," chemically-based, artificially fragranced shave gel sells for over sixty dollars, we wanted to keep all our products under thirty-six dollars. And for hand-made quality products we feel this represents outstanding value."
Prices range from $26.95 for the Daily Face Wash Gel to $35.95 for VE for Men Face Protector.
VE for Men can be purchased directly from Victoria's Essentials online (www.veformen.com.au) or from selected stockists Worldwide. For more information Victoria's Essentials can be contacted at sales@victoriasessentials.com.
About Victoria's Essentials
Victoria's Essentials is a company dedicated to providing the World's Spas and Salons with high quality professional and unique spa treatments. For further informations please contact us at sales@victoriasessentials.com or visit our website, http://www.veformen.com.au
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
- after, cosmetics, cream, essentials, gel, mens, moisturiser, natural, recycling, scrub, shave, spa, treatments, victoria's
Read more Press Releases from Jeffrey Slater:Other Press Release Headlines:
