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BRENTWOOD, TN, December 01, 2010 /24-7PressRelease/ -- Mad Dancer Media Inc., a website design and brand development firm located in Franklin, Tennessee, has created a new suite of web tools called Kapelle to compete with rival platforms. But Kapelle offers several notable differences from its competitors that make it an attractive new product for online properties of virtually any size.
"We didn't reinvent the wheel, we just made it where anyone can drive the car," says Michael Wilson, partner at Mad Dancer Media and key developer behind the new system. "Kapelle is, by far, easier to use than any other platform. It is also completely intuitive. No one needs a user manual for Kapelle. It is entirely self-explanatory."
"This system was developed with me in mind," says Kari Scott, partner with Wilson at Mad Dancer Media. "I am not a tech geek. I need things simple and self-explanatory. My grandmother could run Kapelle and she knows nothing about computers. This is the perfect system for clients who don't want to pay for constant website support. Once we get a business up and running on Kapelle, they can do anything they want internally to their site."
Kapelle is also unique in its scalability. The website needs of a company change over time and Kapelle is specifically designed to increase capacity and grow with the company. Kapelle also separates itself from competitors by being all-inclusive. Kapelle includes a fully-automated commerce engine, integrated e-blast and text messaging systems, and voice-activated social networking capabilities. According to Wilson and Scott, Kapelle includes all the bells and whistles rolled into one system, eliminating the need to maintain separate website tools.
Mad Dancer Media's success speaks for itself. With high-profile clientele ranging from entertainment icons Dolly Parton, Shania Twain and the Red Hot Chili Peppers to commercial banks, regional hospitals and national charities, Mad Dancer Media has separated itself in the industry by going beyond design, offering their clients extensive brand development and management.
"We changed our business model a few years ago and became more than just a website design firm," says Wilson. "We think of ourselves as corporate stylists. Our competitors use hammers to fit square pegs into round holes. With Kapelle, we use a scalpel."
Mad Dancer Media was founded in 1995 by Scott and Wilson. For more information and a video demo of Kapelle, visit: www.MadDancer.com/media.
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