PALO ALTO, CA, April 23, 2010
/24-7PressRelease/ -- Boomerang.com, a Palo Alto, Calif.-based provider of b2b email marketing solutions, has announced the availability of free, on-demand video that walks users of its email hosting tool through the product's award-winning SFDC AppExchange integration. In 2008, the salesforce.com user community voted BlastWizard their choice as "Best Mass Email Tool," and Boomerang has only improved this email marketing product since.
"Boomerang's mass email tool is exceedingly intuitive to learn and integrate with salesforce.com in the first place," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. "Still, we provide on-demand, free tutorial video, anyway—to anyone interested in learning just how best to integrate and get the most out of our award-winning product."
Readers may follow the Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang's Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang's group there: Email Marketing Tips.
Earlier this year, Boomerang released BlastWizard 7.1, the newest version of the tool, now featuring enhancements for SFDC integration that make email job scheduling faster than ever by eliminating the timing out that typically accompanies the wait for larger recipient lists to load. Additionally, BlastWizard 7.1 integrates with Microsoft Outlook and clients' various existing databases, and users can create custom email applications using Boomerang's Application Programming Interface (API).
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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