PALO ALTO, CA, May 14, 2010
/24-7PressRelease/ -- Boomerang.com, a Palo Alto, Calif.-based provider of b2b email marketing solutions, has announced an online event titled "Get Out of the Spam Folder and Deliver More Email." Hosted by Boomerang's IT experts at 1pm PST / 4pm EST on May 13th, the event is recurring and one in an ongoing series designed to help email marketing improve their game. Furthermore, the tactics and strategies discussed are designed to work particularly well with Boomerang's signature product, BlastWizard, which was voted "Best Mass Email Tool" by users of salesforce.com in 2008.
"Perhaps the number one concern among email marketers is how to avoid the spam folder," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. "At Boomerang, we constantly strive to neutralize the spam folder's power over our users' email marketing messages, and as a contribution to the email marketing industry's self-development, we like to share what we've learned with the community at large, free of charge."
Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang's Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang's group there.
Boomerang has developed processes by which users of BlastWizard may legitimately circumvent spam filters, which this live online event addresses. For a customer to use a personalized, custom domain (e.g., its own company's domain), for instance, Boomerang simply requires that the customer have access to the email domain that will display in the "from: line" of outgoing messages. Additionally, Boomerang can provide a dedicated IP address intended exclusively for the customer's use, thereby adding ease to the process IT must follow to whitelist a domain.
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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