Contact Us

Bella+Canvas Creates the Industry's First Black Heather

Combining the industry's best-selling color and most popular fabric, BELLA+CANVAS pioneers the first ever, Black Heather fabric.
    LOS ANGELES, CA, November 16, 2016 /24-7PRESSRELEASE/ BELLA+CANVAS, premium blank apparel manufacturer, follows up the debut of their "Fast Fashion" collection with another launch of epic proportions. After 18 months of research and development they've engineered a fabric that is sure to be the most sought-after style of 2017. Combining the industry's top selling color (black) with the fastest-growing fabrication (heather), they've done what no other supplier has been able to do in creating the first ever, black heather.

Black Heather will launch on November 1st in their top-selling 3001 Unisex Jersey Crew. The full
Black Heather collection includes ten styles in three fabrications, including Heather CVC, Triblend and Flowy Poly-Viscose. The collection will be available at bellacanvas.com, and starting in January will be available at all major distributors that stock BELLA+CANVAS.

Danny Harris, Co-Founder says, "Every year, we ask ourselves, how can we push the envelope in terms of innovation and, as we often find, sometimes the best ideas are the simplest. We looked at the competitive landscape and realized no one had a black heather. I don't know if the industry lacks innovation or the concept proved to some too difficult to execute. But either way, after 18 months of being told it can't be done, we nailed the perfect true black heather."

At BELLA+CANVAS, it took an extremely talented technical team and a lot of trial and error
before landing on the perfect shade of black heather. It was important that this fabric was a
true black, but also that it featured the texture of a heather blend that customers love so much.

"We wanted to create something that would be a slam dunk", Harris says, "Something that you can show your customers that is different from everything else out their but still feels familiar. Black Heather is the style that will win you that customer you've always wanted."

ABOUT BELLA+CANVAS

Every day, since 1992, we've lived by the words BE DIFFERENT. We embrace the challenge of bringing retail-quality tees to the wholesale space, and have redefined the industry in the process. Promising, since day one, that we would only use 100% combed and ring-spun cotton, we design the composition of knit to be the best fitting, feeling and printing tee you've ever worn. Bellacanvas.com


# # #



Contact Information


Summer Barry
BELLA+CANVAS

Los Angeles, California
USA
Voice: 323 727 2005
E-Mail: Email Us Here
Website: Visit Our Website

Like This Story?


I like it! 0

Disclaimer


If you have any questions regarding information in this press release, please contact the person listed in the contact module of this page. Please do not attempt to contact 24-7 Press Release Newswire. We are unable to assist you with any information regarding this release. 24-7 Press Release Newswire disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.