/24-7PressRelease/ - BEND, OR, August 27, 2008 - Savy Strategic Creative, a Bend, Oregon integrated marketing firm, announced earlier this month its launch of a campaign aimed at incentivizing businesses who have taken or are interested in taking steps towards more sustainable business practices, procedures or product lines. With Show Your Green, Savy provides its services at reduced rates for companies incorporating greener products, policies or procedures into their operations and are ready to show it in their marketing communications.
Savy's approach towards more sustainable business practices and helping clients incorporate the environment into their business came shortly after the company entered the market last year and found untapped demand from companies pioneering such fields as clean tech, natural personal care and green building products. By linking environmental attributes to primary benefits of more sustainable or durable products, such as cost savings or health benefits, Savy is helping businesses develop strategies that are both sustainable and relevant to consumers and to their lives.
"There are opportunities for our clients to link their environmental initiatives to benefits that actually mean something to their customers," said Christina Casanueva, Principal and Creative Director for Savy. "Customers now have a reason to purchase properly positioned, higher value products that are more sustainable over the long run. These products may cost more initially, but their promise of lifetime savings generates a willingness to pay a premium and offers a greater profit potential."
"Smart companies are demanding more from marketers," said Casanueva. "In the old business model it was enough to design great things and send them out into the marketplace. Today, businesses must deliver broader experiences that connect with savvy consumers." From strategic positioning and strategy development through implementation of integrated campaigns, Savy helps its clients create these experiences in ways that matter to their customers.
Sävy recently got greener by switching over to eco-friendly printing with soy based inks and fully recycled stocks, and launched "show your green" to help clients promote their greenness. Savy is 95% paperless in its operations.
About Savy
Sävy, Finnish for hue or accent is appropriate for a creative marketing firm aimed at helping businesses connect with savvy consumers and grow their brands. Sävy's services include brand development and rebranding, marketing and sales strategy, web design and development, search engine marketing and optimization, advertising creative, grass roots promotion, cause-based marketing, and integrated public relations. Sävy's focus is simple: we're here for you. http://www.getsavy.com
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