/24-7PressRelease/ - NAPERVILLE, IL, March 21, 2008 - The Best Secrets of Great Small Businesses: 500 Tips, Tricks and Tactics You'll Never Learn in Business School
There are more than 23 million small business owners in the U.S. All too many of them work long, harried hours—yet don't earn the profits to prove it. And all too many find it's excruciatingly "lonely at the top."
But not all of them.
Turns out, there's an elite group of savvy entrepreneurs who have found a better way. Step by step, they're developing viable strategies for boosting profits, slashing costs and vaulting gracefully over their competition. And amazingly, they're doing it as a team.
In Ray Silverstein's new book, The Best Secrets of Great Small Businesses (Sourcebooks, 2006), we get a peek at their playbook.
Here's their first secret: as diverse as these entrepreneurs are, they share one thing in common—they all belong to a peer group advisory board.
What's that? It's a community of freethinking business owners who meet regularly to share their challenges, solutions and ideas. No problem is too big or too small to take on. No aspect of running a business—from marketing and sales to finance and human resources—escapes their scrutiny.
For the first time, you can find out what happens inside one of these vibrant entrepreneurial think tanks. Guided by veteran peer group founder and facilitator Ray Silverstein, you'll learn more than 500 in-the-trenches tactics, including how to:
• Train new salespeople to seek nonstop referrals, using only a wristwatch
• Ensure every staff meeting start promptly ("the 8:37 a.m. meeting")
• Do away with the Christmas bonus...and boost productivity
• Use faux job searches to research your competition
Forget ivory tower theories and clinical studies; these are authentic experiences of resourceful, real-life entrepreneurs.
In addition, every small business owner should jump on Silverstein's 60-second diagnostic tests, which quickly identify strengths and weaknesses—and point the way toward speedy improvement.
For more information, visit http://www.propress.com. For media requests and author availability, please contact Genene Murphy at 630.961.3900 x225 or write genene.murphy@sourcebooks.com.
ISBN:1402207662 • $14.95 • September 2006 • Available at bookstores and amazon.com
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About the Author
Ray Silverstein is a small business expert with more than 40 years of experience. An ex-CEO twice over, he is the founder of President's Resource Organization (PRO), a firm that provides peer group advisory boards for small business owners.
Ray, a recognized authority on peer groups, has been quoted in INC., Entrepreneur, and the Wall Street Journal and writes the small business column, "Advice from the Pros," for The Business Ledger in Chicagoland.
Ray has facilitated more than 500 advisory board meetings—the wellspring of his many ideas. He not only shares his secrets with readers, but through workshops, seminars and public appearances.
Advance Praise
"This book is chock full of pragmatic advice. It clearly is based on real life experiences that would take many lifetimes to experience. I highly recommend that anyone who is or plans on running a small business take advantage of this storehouse of knowledge. Not doing so would be foolish."
—Lloyd E. Shefsky, Clinical Professor, Kellogg Graduate School of Management, Northwestern University and author of Entrepreneurs Are Made Not Born
"Firsthand experiences and solutions to small business problems are not readily available and this book fills that gap. The discussion of having access to peer group advisors is very valuable and this concept should be mandatory for all small business owners."
—Allan Muchin, Partner and Former Managing Partner, Katten Muchin Rosenman LLP
"As a small business banker for over 30 years, I found the ideas and concepts presented in this book are those that make a business a great success. I would suggest this book to all of our business clients."
—Richard Loundy, Chairman, Devon Bank
About Sourcebooks, Inc.
Sourcebooks is a forward-thinking publishing house committed to making an impact on society, on its industry and on the lives of individual readers by publishing books with high-quality content and uncommon value. Over the years, Sourcebooks has grown and flourished by following its independent vision, publishing extraordinary authors and unique books with readers in mind. Noted for bestsellers such as Poetry Speaks, Poetry Speaks to Children, Jefferson's Great Gamble and Fiske Guide to Colleges, Sourcebooks stands today as one of the leading independent book publishers in North America.
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