/24-7PressRelease/ - NORTH YORKSHIRE, UK, April 14, 2006 - swamp secured the Best Western contract after pitching against agencies including Brilliant Media.
swamp will be responsible for producing creative as well as the media planning and buying.
The overall aims of the campaign are to introduce and maintain the Best Western brand to new and existing customers, and to encourage them to book a hotel with Best Western.
Joanne Burman - E-Business Manager at Best Western says,
"This is a sizeable online campaign for us, which we believe will both expand our branding and increase hotel bookings. swamp is an experienced team and they have demonstrated that they can provide the strategic input, in-depth tracking and accountability that we require".
Ally Shuttleworth - Media and Research Manager at swamp commented,
"We will be planning highly focussed and accountable campaigns for Best Western, tracking activity right through to booking level at individual hotel properties. We're looking forward to developing the Best Western brand further and increasing the effectiveness of their online media".
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About swamp
swamp is a multi-award winning digital marketing agency. It delivers strategic consultancy, web development and online marketing to clients in many sectors. swamp currently works with clients including Heinz, GlaxoSmithKline, Hallmark Cards, Best Western Hotels and Umbro.
swamp was the winner of The Grocer magazine's GRAMIA award for Best Digital Agency 2006.
s w a m p http://www.swamp.co.uk
Further information can be obtained from:
Al Fox
PR for s w a m p
01904 623318
07946 785549
al at alfox.co.uk
Please contact us for more information:
Fox Communications
Tel: 01904 623318
Tel: 07946 785549
Fax: 0871 661 8087
Email: al@alfox.co.uk
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