/24-7PressRelease/ - CHICAGO, IL, September 20, 2006 - Few "brick-and-mortar" scrapbooking shows are currently available to the consumer. Scrapbooks etc.'s five-day online show scheduled to occur in February 2007 and again in November 2007 will allow attendees worldwide, novice and expert scrapbookers alike, the ability to learn and be inspired through an ideas gallery, attend unique education sessions and see the latest techniques and products, with the ability to buy products at the show. Show attendees need only an Internet-connected computer to attend, and since the show is online, it will be open around the clock.
"On average, scrapbookers spend more than seven hours a week scrapbooking. Nearly half of this group works full time, so we understand they don't have time to travel long distances to attend a physical show," said Jeff Myers, General Manager of Better Homes and Gardens Special Interest Publications. "InXpo has a top-notch technology platform offering our customers all the features of a physical consumer show, which they can attend at their own convenience."
"The scrapbook enthusiast is already comfortable with the Internet and loves to seek the latest ideas and techniques, chat and interact with fellow scrapbookers and have the ability to shop and buy the latest scrapbook products. This online event will create an enjoyable experience by providing all these elements under one virtual roof," said Melissa Inman, Group Editor, Scrapbooks etc.
"By venturing onto the Internet, Meredith is using online innovation to better serve scrapbookers of all skill levels and interests," said InXpo CEO Malcolm Lotzof. "InXpo is providing an additional opportunity for Scrapbooking etc. to open the door to a much larger audience of enthusiasts eager to participate in an online convention."
Detailed information for those interested in attending and participating at the Scrapbooking etc. show will be announced shortly.
About Meredith Corporation
Meredith (http://www.meredith.com) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines -- including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Child, Fitness, American Baby -- and approximately 200 special interest publications, including Better Homes and Gardens Scrapbooks etc. Meredith owns 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland, and an AM radio station.
Meredith has approximately 350 books in print and has established marketing relationships with some of America's leading companies including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith's consumer database, which contains approximately 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States.
About InXpo
InXpo is the leader in producing and managing online shows, including consumer and trade shows, selling events, educational seminars, networking conferences and conventions. InXpo is headquartered in Bannockburn, Ill., and has been producing online trade shows for more than five years. InXpo's online shows improve the way organizations use events to do business by making it more affordable and convenient to participate. InXpo's online show solution includes all the technology and services that are required to deliver a successful online show. To learn more about InXpo, please visit http://www.inxpo.com
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