All Press Releases for February 17, 2012

Bloomfield Hills Doctor Speaks at National Convention on Latest Low-Level Laser Therapy Technology

Dr. Gregory Roche is one of only three doctors nationwide to be invovled in exclusive research and clinical trials on the powerful new technology, Zerona.

    NEW YORK, NY, February 17, 2012 /24-7PressRelease/ -- Dr. Gregory Roche is one of only three doctors nationwide to be invovled in exclusive research and clinical trials on the powerful new technology, Zerona. This low level laser therapy is the latest advancement in scientific research for non-invasive fat reduction and now cellulite treatment. Most recently, Roche was part of a panel discussion at the American Academy of Cosmetic Surgery 28th Annual Scientific Meeting held in Las Vegas, Nevada.

New Year's resolutions are full of plans for dropping pounds after a holiday season full of too many tasty treats. For those who work to consume a healthy diet and exercise but are still bothered by a few pesky pounds standing in the way of their goal, there's a revolutionary new, nonsurgical solution in Bloomfield Hills.

Roche of Birmingham Laser and Cosmetic Surgery is one of the first doctors in Southeast Michigan to offer the pain-free, FDA-approved Zerona laser treatment.

Unlike many low-level laser procedures that rely on heating tissue, which can cause discomfort, Zerona uses a cool, red beam laser to remove fat and contour the body without causing patients any pain or interruptions to their daily activities, taking only 40-minutes per treatment. The results are an average of 4 to 6 combined inches lost with up to 9 combined inches lost in the abdomen, hips, flanks and upper thigh area. Zerona treatment consists of a series of six to nine treatments that are staged two days apart over the course of two to three weeks.

"Zerona can be used effectively on essentially every body part where localized fat deposits exist," Dr. Roche said. "Most patients start with treating the waist, hips and thighs." Other areas include: upper arms, bra-line fat, inner knees, back fat and buttocks.

Zerona is the most convenient body-sculpting procedure and also can be used to reduce the appearance of cellulite and to tighten skin. The procedure works by disrupting the fat cells without any of the surrounding tissues or cells being affected. Tiny pores open on the fat cells, which remain intact, and the fat drains out of them into interstitial space. Then, it's flushed out of the body by the body's natural detoxification system. The treatments are designed so that the cells do not have a chance to reabsorb the fat.

There's no risk of complication or downtime with this no-touch laser treatment, so it's the ideal body-sculpting process for even the busiest people who wants to make a natural-looking improvement to their appearance for the new year.

Dr. Roche, a metro Detroit native and graduate of Western Michigan University, has more than 30 years of experience in cosmetic surgery. He and his knowledgeable staff at Birmingham Laser and Cosmetic Surgery provide a comfortable setting for patients seeking natural-looking improvements to their appearance, both through surgical and nonsurgical procedures. Dr. Roche is a regularly featured expert on WRIF's "Drew and Mike," WWJ 950AM, FOX 2 news and more. His patients include Detroit Pistons and Red Wings, radio personalities and models. Dr. Roche also has taught at medical schools across the country and has authored several studies in medical publications.

Dr. Roche's office is at 43494 Woodward Ave., Suite 101 in Bloomfield Hills. For more information, call 248-338-1110 or visit

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