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All Press Releases for July 09, 2008 »
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BNS secures DVD content licensing deal for largest rental chain store in Japan
Deal marks the first time BNS has secured content licensing for a traditional media platform 
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    /24-7PressRelease/ - HONG KONG, July 09, 2008 - Content 360o, the content aggregating unit of Hong Kong-based IP solutions provider BNS has licensed the DVD rights of three programs for sale and rental through a number of retail and rental stores in Japan, including Tsutaya, the largest video rental chain in the country.

Distributed through long time partner, National Data Japan Co., Ltd., BNS has licensed programming including Crazy Clips from 2T3M Television Inc. and JKF's Women - The Scandals Revealed and Naughty By Nature from Off The Fence to retail outlets including Tower Records, HMV and Amazon and rental chains such as Tsutaya (1,300 stores), GEO (200 stores), Ken Media (7 stores).

Previously a content aggregator for primarily new media platforms such as IPTV, Mobile TV and Internet TV, the deal marks the first time BNS has secured content licensing for a traditional media platform.

The deal follows the distribution of the VOD rights for the same programs in Japan earlier this year.

"This deal really showcases our capability to maximize content value across multiple distribution channels," said Shirley Po, Manager of Content Acquisition and Distribution who is heading the Content 360o unit at BNS. "With the appearance of new platforms such as Internet TV and Mobile TV it's easy to forget that the DVD is still very much a hit medium and we are excited to expand our content business to this platform," she said.

About BNS Ltd

Headquartered in Hong Kong, BNS provides IP-based content and technology solutions for broadband service providers and enterprises interested in maximizing their potential with IP-based solutions, such as Telco IPTV, Internet TV, MDU IPTV, Mobile TV and Enterprise A/V. The company has extensive hands-on experience in all facets of design, implementation and management of broadband networks in Asia and is the preeminent specialist on content across all platforms in the region. http://www.bnsltd.com

Media enquiries: Anke Gill, agill@bnsltd.com, +852 21809918

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