LONDON, ENGLAND, March 23, 2013 /24-7PressRelease/
-- Boutique footwear brand Moda in Pelle
launches a Spring Summer 2013 line that is bright, bold and beautiful with splashes of fuchsia, orange and coral on both footwear and accessories.
The high-fashion shoe brand expects a very successful season with strong designs and the fact that this is their first SS13 line to launch since implementation of Bronto's Marketing Platform. Utilising the Bronto email marketing platform, Moda in Pelle welcomed new subscribers and improved email click rates.
"Switching our ESP to Bronto has given us the opportunity to advance our email marketing strategy, segment our customers and target them with relevant campaigns, which has driven incremental revenue in 2012,"
says Jessica Lockwood Moda in Pelle Online Marketing Manager.
The company increased their email-driven revenue by a staggering 239 per cent. This success is expected to continue with plans in the New Year to introduce an Order Import functionality. Using the past purchases of customers, Moda in Pelle will become their client's personal shoppers by emailing women promotions and messages that suit their unique taste.
Customers will be excited to hear that styles like the Calleen and the Intense are available in Multicoloured, Moda in Pelle's exclusive print. As the temperature warms up, the new ladies shoe collection
is sure to add personality to any look. This season Moda in Pelle is also emphasising the flat as the perfect companion to any look. From the classic ballerina look to the studded smoking slipper, styles flawlessly transition from a day-look to an evening shoe.
Moda in Pelle makes it easy for trendsetters everywhere to wear the latest looks. The website has a store locator feature, iPhone app and online shop with free delivery on UK orders when shoppers type in FREEDEL at checkout.
Visit Moda in Pelle on Facebook
or follow along on Twitter @Moda_Shoes
.About Moda in Pelle
Launched in the mid-70s with a single store in Leeds, Moda in Pelle is a high-fashion shoe brand with 30 stores and concessions across the UK and one international franchise in Lahore, Pakistan. Moda in Pelle effortlessly produces chic footwear for fashion followers, trend-setters and celebrities alike. Combining catwalk-inspired designs with a unique feminine approach and incorporating seductive styles with a modern edge, Moda in Pelle serves its loyal female fan base with its bold, fresh and unashamedly feminine styles.