/24-7PressRelease/ - CARY, NC, June 04, 2008 — Barbara Petty, publisher of Boom! Magazine, a monthly publication dedicated to the active lifestyle of those 45 and older, announces today that Boom! completed a Circulation Audit Report by the well-respected auditing company, Circulation Verification Council in May.
"The Circulation Verification Council (CVC) audit results are an important tool used by media buyers and agencies to direct advertising dollars for their clients to publications that provide accurate readership and target audience numbers," explains Greg Petty, managing editor for Boom!
The audit confirmed that the average gross distribution for Boom! Magazine is 29,916 (30,000 listed in the media kit), and that the total number of unique readers is 46,800 (50,000 estimated). The Circulation Verification Council is a respected national, independent newspaper and print publications audit firm based in St. Louis, MO. Their audits cover print publications with a combined circulation of 55 million.
As part of the audit process, a readership survey was also completed. The survey confirmed that 50 percent of Boom! readers keep the magazine at least two weeks, 75 percent of those readers purchase products or services from advertisers, and that 54 percent are between the ages of 45-64, the prime active adult market.
"The audit by Circulation Verification Council brings a level of professionalism to Boom! Magazine that is uncommon among free publications," says Petty. "Business owners, marketing managers and advertising coordinators understand the importance of using and distributing viable statistics and demographics."
Marketers and advertisers, both nationally and in the Triangle, recognize the potential value of speaking directly to the boomer demographic. National companies in industries such as automotive, financial services, and retail are all producing marketing campaigns designed specifically to reach the baby boomer. The boomer market drives consumer demand and is estimated as $750 billion in spending power, controls at least 50 percent of all discretionary income, and owns 75 percent of all financial assets.
About Boom! Magazine:
Created by publishers Barbara and Greg Petty, Boom! is a resource for the active adult. Originally titled and established as Fifty Plus in 1991, the publication rebranded to Boom! Magazine in 2006. Monthly topics include financial news for Living Smart, health and wellness information for Living Well, and travel and leisure topics for Living Large. Visit: http://www.BoomNC.com or call 919.462.0141.
CONTACT:
Barbara Petty
(o) 919.462.0141
(c) 919.302.3329
bpetty@BoomNC.com
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