- Products & Services
- Knowledge Base
ZURICH, SWITZERLAND, July 23, 2014 /24-7PressRelease/ -- The first QUDAL - QUality meDAL research in Romania shows that the consumers, citizens of Romania, when thinking about the carbonated mineral water that offer the absolute highest quality on the market - think about Borsec.
When it comes to offer of carbonated mineral water on Romanian market, consumers evaluate Borsec as the absolute No. 1 quality carbonated mineral water. Achieved victory is the result of the consumers' trust and satisfaction that Borsec have built on Romanian market.
This is the result of the first QUDAL - QUality meDAL research in Romania performed by the Swiss organization ICERTIAS - International Certification Association GmbH. The organization measures citizens' experience and satisfaction with quality of marketed products and services.
The Romanian consumers were asked within the QUDAL - QUality meDAL Research what they would buy and what they would use if money was no problem at all in the purchase and if they were only and exclusively to pay attention to quality when deciding on the purchase and in consumption.
Within the category of carbonated mineral water, the most respondents, Romanian consumers stated Borsec while paying attention only to quality.
The entire QUDAL Research in Romania encompassed more than a hundred commercial and non-commercial categories (e.g. best quality milk, best quality car, best quality domestic singer, etc).
In the survey, when it comes to carbonated mineral water, examinees were asked the following question:
Specify the name of the carbonated mineral water that, in your personal experience and opinion, offers absolutely the highest level of quality in the Romanian market:
Most of the respondents answered on this question with "Borsec."
The questions in the QUDAL - QUality medal research were open-ended, i.e. the examinees were not offered a choice of responses. They could freely state the names of producers and service providers which, according to their experience, have absolutely the best quality in general.
It is important to mention that the QUDAL research does not measure market shares or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service and the offer on the market as perceived by the examinees.
Due to this winning position, Borsec has the right to wear the prestigious status:
QUDAL - No.1 in quality and golden medal QUDAL - TOP QUality meDAL with the maximum five stars for quality in the category - carbonated mineral water.
Methodology and Sampling
The QUDAL - QUality meDAL - Romania 2014/2015 Research was conducted by the Swiss organization ICERTIAS - International Certification Association GmbH on the territory of Romania during March 2014, using an online survey and the CAWI - DEEPMA method (Computer Assisted Web Interviewing - Deep Mind Awareness). 1,200 citizens of Romania older than 15 and using the Internet participated in the research. The survey encompassed the entire territory of Romania.
The QUDAL - QUality meDAL Research is conducted fully in accordance with the provisions of the "International Code on Market and Social Research" adopted by the International Chamber of Commerce (ICC) and the World Association of research experts (ESOMAR).
QUDAL - QUality meDAL International
ICERTIAS - International Certification Association GmbH
8032 Zurich, Switzerland
MEDIA contact: +41 44 586 01 83
# # #