/24-7PressRelease/ - Boston, MA June 21, 2008 - Boston Interactive, a Boston-based web design and interactive marketing firm announces the launch of http://www.foothillsCG.com, Foothill Consulting Group's re-branded online presence. Foothills Consulting Group is an IT placement firm that combining elements of the traditional placement firm and the custom development firm in order to provide their clients with the most relevant and effective candidates.
Foothills CG partnered with Boston Interactive to redevelop their website in order to appropriately reflect their innovative and unique position in the industry as a placement firm that better serves their clients through their one-of-a-kind candidate database.
The customized solution for Foothills included an integrated blend of re-branding strategy, visual design, information architecture, and website development. Combined, these fundamentals unified the new brand image of dependability and expertise through experience. The new website is structured with an emphasis on Foothills Fusion, the group's rich candidate database that allows them to place the right candidates with the right opportunities. Redeveloping the website was the key to drawing the user in to the group's innovative business model and differentiating Foothills Consulting Group within their industry.
"It was important that we clearly convey Foothills unique value proposition" said Boston Interactive President, John Francis. "The redesigned site is tremendously effective in showcasing the Foothills Fusion business model that brings together clients, contractors, and project history feedback to ensure the best fit possible between the client's project requirements and the candidates."
About Boston Interactive - Boston Interactive is a web design and interactive marketing firm that focuses on creating effective web-based solutions that deliver a positive impact for the brand. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. The internet is one of the most vital marketing and communications tools in today's marketplace and Boston Interactive strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. For more information about Boston Interactive please visit http://www.bostoninteractive.com.
About Foothills Consulting Group - Founded in 2004 by two longtime veterans of the Contract Placement and IT industries, Foothills CG leadership has over 80 years of combined experience delivering IT solutions. From their Engagement Tracking Database, to their focus on rapid response, to their willingness to take responsibility for projects, and to mange their team as core staff, Foothills has truly created a next generation hybrid consulting firm that creates value for both clients and consultants. Their goal is to create a hybrid entity capable of taking full project responsibility or seamlessly fitting into their clients operating models, while working with a consistent group of skilled professionals on an on-going basis. Foothills CG has deep domain expertise across a number of market vertical sectors including: Entertainment, Financial Services, Life Sciences, Distribution, Professional Services and Manufacturing as well as several key technology focal areas. For more information about Foothills CG visit http://www.foothillsCG.com.
Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977 x239
vmarzilli@bostoninteractive.com
http://www.bostoninteractive.com
About Boston Interactive
Founded in 1999, Boston Interactive is a Boston web design and interactive marketing firm focused on developing and creating web strategies and business solutions for online marketing success. Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. Boston Interactive's customized approach and award-winning services span the strategic, creative, architectural, and developmental optimization of an organization's interactive presence.
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