/24-7PressRelease/ - BOSTON, MA, March 14, 2008 - Boston Interactive, a Boston-based web design, development and interactive marketing firm announces the launch of Health Advances' newly redesigned website (www.healthadvances.com). Health Advances is a well established management and consulting firm focused on healthcare product companies and solutions designed to improve the decision-making process.
Health Advances partnered with Boston Interactive to update their website in order to showcase their expertise and professionalism as well as to generate awareness and interest to work with their experienced team of consultants.
The customized solution for Health Advances included an integrated campaign of logo and visual design, website development, e-newsletter design, SEO, along with print collateral. Combined, these fundamentals unified the brand's message of top-notch insight and creative solutions. The new website showcases the group's innovation, leadership, and expertise in the medical consulting industry. Because of the complexity of the healthcare industry, it was vital to create a clear central message for Health Advances to cut through the clutter. By using a family of newsletters, Health Advances is able to maintain relationships with a broad range of clients and contacts. The combination of these elements aims to encourage interactivity amongst users and site visitors.
"Working with a company with such a broad range of services, it was important for us to convey their expertise in specialized areas without losing the overall focus of the company" said Boston Interactive president, Chuck Murphy. "The redesigned site is tremendously effective in differentiating Health Advances from their competitors and we are please to have made a positive change for their online presence."
About Boston Interactive - Boston Interactive is a web design, development and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for the brand. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. The internet is one of the most vital marketing and communications tools in today's marketplace and Boston Interactive strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. More information about Boston Interactive can be found at http://www.bostoninteractive.com.
About Health Advances - Founded in 1992, Health Advances is a management and consulting firm focused on healthcare product companies (medical devices, diagnostics/drugs, pharmaceuticals). They specialize in helping companies to make more confident decisions involving some of the greatest challenges in the commercialization of medical technologies such as raising capital from investors, positioning new products in the market, and establishing value-based pricing. As strategic advisors, they provide their clients with deep industry insight, analytical rigor and an objective perspective. More information about Health Advances can be found at http://www.healthadvances.com.
Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977
vmarzilli@bostoninteractive.com
http://www.bostoninteractive.com
Founded in 1999, Boston Interactive is a Boston web design and interactive marketing firm focused on developing and creating web strategies and business solutions for online marketing success. Having successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations, Boston Interactive's customized approach and award-winning services span the strategic, creative, architectural, development, and optimization of an organization's interactive presence.
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