BOSTON, MA, October 17, 2009
/24-7PressRelease/ -- Boston Interactive, a Boston web design, strategy, and interactive marketing firm, is proud to announce the redesigned website for the Massachusetts Hospital Association (www.mhalink.org). Comprised of more than 100 hospitals, health systems and other stakeholders, MHA is a leading voice in health care industry; monitoring, lobbying and educating on important issues that affect all Massachusetts residents.
MHA partnered with Boston Interactive to totally revamp its web presence in order to better serve its member hospitals, policy makers, and the general public. The new MHA website leverages a suite of modern features and capabilities to offer a highly-usable, informational, and personalized website. Boston Interactive accomplished a comprehensive website redesign beginning with web strategy and continuing through user experience design, visual design, and development. "We focused on improving the total user experience by streamlining the navigation and information architecture and coupling that with a consistent, sleek, and modern visual design" said Jim Keller, Vice President of Interactive Services at Boston Interactive.
Furthermore, the new website now incorporates a personal portal (MyMHA) so that members can have a useful and interactive web experience. To access most of MHA's features you must be a member, however, the public facing portion of the website contains useful tools such as a new CEO blog, a robust Hospital Directory and resources on Health Care Reform and Policy. To speak to both members of MHA and the general public, Boston Interactive designed and developed an engaging website that clearly conveys MHA's forward-thinking, information-driven, and care-focused mission.
"The goal for the redesigned website was to have MHA's new online presence via the new website mirror its standing as the leading voice for Massachusetts hospitals" said Chuck Murphy, Founder & CEO of Boston Interactive. "The newly designed website couples a highly visual and compelling design with a feature-rich, user friendly and modern structure that MHA's members deserve."
"MHA is delighted with our new website," said Lynn Nicholas, FACHE, the association's President & CEO. "We think our members and other web visitors will find MHA's new 'cyber front door' to be attractive, useful and welcoming."
About Massachusetts Hospital Association - Founded in 1936, The Massachusetts Hospital Association (MHA) is a key advocate and education source for hospitals, health organizations and the public in Massachusetts. MHA is a non-profit, voluntary organization, dedicated to helping its members focus on providing high quality, cost effective care for the public. MHA is leader in the health care industry; monitoring, lobbying and educating on important issues that affect all Massachusetts residents. MHA is the primary hospital association in Massachusetts, with more than 100 hospitals and health systems. Visit http://www.MHAlink.com to learn more.
About Boston Interactive - Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for your business. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at http://www.bostoninteractive.com.
Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977
http://www.bostoninteractive.com
About Boston Interactive
Founded in 1999, Boston Interactive is a Boston web design and interactive marketing firm focused on developing and creating web strategies and business solutions for online marketing success. Having successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations, Boston Interactive's customized approach and award-winning services span the strategic, creative, architectural, development, and optimization of an organization's interactive presence.
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
Read more Press Releases from Victoria Marzilli:Other Press Release Headlines:
