BOSTON, MA, November 07, 2008
/24-7PressRelease/ -- Boston Interactive, a Boston-based web design and interactive marketing firm, is pleased to announce the launch of the new website for Fitzgerald Industries International (www.fitzgerald-fii.com). Fitzgerald is a leading worldwide supplier of antigens and antibodies to diagnostic pharmaceutical companies and research institutions.
Everyday, researchers and diagnostic professionals around the world look to Fitzgerald for their more than ten thousand antigen and antibody products. As a primary resource, Fitzgerald's website required a streamlined product presentation and online ordering process to allow users to find and order their desired products in just a few clicks of the mouse. To create this ordering process, Boston Interactive's development team combined three company databases, along with a robust search capability to optimize the search through Fitzgerald's vast product catalog.
The newly redesigned website showcases Fitzgerald's extensive product catalog along with their newly acquired sub-brands, RDI and Cortex BioChem. Boston Interactive created a website platform on which Fitzgerald can continue to expand their web presence and their growing product catalog, while strengthening customer relationships.
"The challenge in rethinking Fitzgerald's website was to effectively communicate the tremendous range of Fitzgerald's product offerings within an extremely efficient ordering process" said John Francis, President of Boston Interactive. "Our team created an elegant and yet simple site that is already helping to better support Fitzgerald's fast-growing client base."
About Boston Interactive - Boston Interactive is a web design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. Boston Interactive understands that the internet is one of the most vital marketing and communications tools in today's marketplace and strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. More information about Boston Interactive can be found at http://www.bostoninteractive.com.
About Fitzgerald - Fitzgerald Industries International is a premiere provider of over 10,000 highly purified Monoclonal and Polyclonal Antibodies, purified Antigens, ELISA Kits and Specialty Research Products. Our product classifications include CD's, Cardiac Markers, Cytokines & Growth Factors, Drugs of Abuse & TDM, Fertility & Pregnancy, Hormone/Steroids, Infectious Diseases, Neuroscience, Tumor Markers and much more. Customers around the world depend on our products for projects including Lateral Flow, ELISA (Enzyme-Linked Immunosorbent Assays), RIA (Radioimmunoassay), Immunoblotting, Immunohistochemistry and Flow Cytometry. We sell only the highest-quality antigens, antibodies and other products, so you can rest assured your own products and/or research are based on dependable source materials. Our customers know that if they need an antigen, antibody, or other product "yesterday," Fitzgerald Industries has what it takes to get them what they need. More information about Fitzgerald can be found at http://www.fitzgerald-fii.com.
Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977
http://www.bostoninteractive.com
http://www.bostoninteractiveblog.com
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