SANTA BARBARA, CA, August 19, 2014 /24-7PressRelease/
-- Robert Charles envisioned many things for his life: producer, director, writer, author, marketer, PR consultant, but never "inventor". However, as nature has a way of navigating life to changing courses, the calling for inventor was the result of his micro demographic work studying young women. "We target women consumers from 18 through 49 years of age, studying their buying patterns, but also their lifestyles and social patterns. When my book, The Theory of SWAG: A Young Woman's Guide to Success & Wealth started generating response, I was alarmed by the number of women who had been assaulted. Where the cell phone is truly among the most miraculous of inventions, it was not accessible in over 90% of such cases--and the internet dating makes this vulnerability even greater of stranger-meeting-stranger."
The RC21 is a fashionable bracelet with multiple design molds to house the electronic component, including the MCU GP module, GSM chip antenna, Sim Card: functioning to activate the GPS signal with one click and a second click to call 911 Emergency. In multiple surveys of women who have been stalked and assaulted, each believed that the RC21 could impact the number of victims dramatically. According to several women with restraining orders, the violation must occur in order for law enforcement to arrest the violator. According to one anonymous victim, "police couldn't do a thing until he violated the restraining order and unfortunately, he sent me to the hospital with cuts from a knife leaving me with facial scars. Then, he was arrested, but only after the fact."
The component is designed by Aviontics in the UK and the bracelet molds are being designed by Sally Ornaments, Ltd. in China. According to Robert Charles, this component offers many fashion options, "The component is designed to fit inside a very secure space and fit as comfortably as the mechanism in a time piece. We can adjust the component to fit on a purse buckle, purse strap, a belt buckle, broach; almost any accessory that a woman can easily reach in an emergency."
The RC21 project will launch in crowdfunding this week at Indiegogo.com with production to commence in Q1, 2015 with product availability to the public in Q2 of 2015. For information, visit www.BraceletRC21.com