/24-7PressRelease/ - WESTLAKE VILLAGE, CA - October 03, 2006 - Two of the mortgage industry's most respected leaders -- Hall of Fame Originator Tim Braheem, the founder and CEO of LoanToolbox, and legendary entrepreneur and visionary Bill Dallas, Chairman and CEO of Ownit Mortgage Solutions -- have joined forces to create a book to help originators understand and overcome the industry's on-going structural changes.
The result of Braheem's and Dallas's unprecedented collaboration is a 70-page book called, "Strategic Financing: A Survival Guide for Loan Originators."
Industry experts who've seen the book call it "evolutionary, groundbreaking, transformative," and they rave about its creative and innovative approach to the current business environment. Dave Savage, CEO of The Mortgage Coach, said, "Don't expect the standard marketing suggestions. The book goes beyond quick tips and advice. It provides a new way to look at origination ... and it offers an in-depth analysis of a wide array of borrower scenarios, key considerations, and possible solutions."
Written in clear, plain language, the book tells why, how, and when originators should abandon the "old rules" that have worked well the past five years. It then describes the "new rules" and the approaches originators must adapt to survive and profit in this business cycle.
The brutal truth of today's market, Dallas says, is that "originators must change their approaches or they will fail."
Drawing on more than 40 combined years of mortgage experience -- in up and down markets -- the authors address dozens of critical topics, including:
* How to own Customers with a Life Events Timeline
* The Law of Purchases
* Immediate ARM Buydowns, Long-Term Loans, Government Loans
* Developing a USP for Inventory Holders
* The Dreaded "Contingent Upon the Sale of ..." Clause
* Risk-Based Pricing & DNA
* Intermediate ARM Buydowns
* Finding Refinances Where No One Else Can
Plus more than two dozen other critical topics.
The book describes and explains Braheem's proven Six Rules of Marketing and provides numerous examples, scripts and sample flyers of how originators can implement the rules for maximum benefit.
Whether an originator is a relative newcomer to the business or a veteran, the book offers up dozen of ways for them to survive and profit in the months ahead, emphasizes Braheem who survived and grew during the brutal market downturns of '94 and '99.
"This book is the most important work I've done so far in the mortgage industry," Braheem states.
A free ebook version of Strategic Financing: A Survival Guide for Loan Originators is available for download at
www.loantoolbox.com/strategicfinance, along with the complete Strategic Financing Survivor Kit, which includes conference calls, buydown calculators, sales scripts, marketing flyers and other resources (a $129 value).
About LoanToolbox
LoanToolbox is the leading provider of training and marketing solutions for the mortgage loan industry. LoanToolbox's exclusive online community offers an Internet-based solution that combines interactive content aligned with the business needs and objectives of results-driven mortgage originators, loan officers and real estate financing consultants. The company also provides one-on-one coaching service for loan originators and hosts the wildly successful annual conference for loan originators, Business Plan 2007. For more information on Business Plan 2007, go to
www.businessplan2007.com, or call 87-SEMINAR-1 (877-364-6271). Additional information about LoanToolbox can be found on the Web at:
www.loantoolbox.com.
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