/24-7PressRelease/ - ROCHESTER, MI, May 09, 2008 - Brand Labs announces the release of a new feature, SpyGlass, for Volusion Stores. SpyGlass allows customers to quickly see a larger, close-up view of any product by simply moving their cursor over the image. A small box appears on top of the original image, allowing the user to navigate to whichever portion of the product they want to see close-up. The zoomed view is displayed next to the original product image.
To turn window shoppers into customers, Volusion store owners need to take advantage of every opportunity to improve the online shopping experience. Regarding online shoppers, Internet Retailer says, "The way to convert them is to let them touch and feel the product online." SpyGlass enables customers to clearly see even the smallest product details, as if they were holding the product in their hands.
Brand Labs' lead developer, Carson Reinke, said, "SpyGlass reduces customer frustration and encourages shoppers to get up close and personal with products they can't physically touch." SpyGlass mimics the action of touching a product since it works by simply moving the mouse over a product's photo. Even alternate views of a product can be viewed without clicking the mouse. SpyGlass makes the online shopping experience more interactive.
About Brand Labs
Brand Labs partners with retailers and manufacturers to operate and grow their e-commerce businesses. Its comprehensive and scalable suite of e-commerce services, built around the Volusion e-commerce shopping cart, is designed to help businesses maximize their e-commerce investment. Visit http://www.BrandLabs.us for custom logos, newsletters, and marketing strategies or call 877.837.4792 for more information.
Media Contact
Marc Dula
877.837.4792 ext.705
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