/24-7PressRelease/ - ROCHESTER, MI, July 02, 2008 - Brand Labs has selected Adapt SEM software in order to maximize the ROI of its clients' pay-per-click (PPC) ad spend. To successfully grow its PPC management service, Brand Labs needed a software solution that would not only provide improved day-to-day management of PPC campaigns, but also add value for its clients.
"We tried various applications, and even considered developing a solution in-house, but Adapt SEM was the best-performing and most cost-effective tool we found for PPC management," said Marc Dula, Brand Labs Director of Search. Added Dula, "by combining Brand Labs' PPC management expertise with the Adapt SEM software, we were able to reduce our first Adapt SEM-integrated client's cost-per-action (CPA) by 44%, and their monthly ad spend by 42%."
Brand Labs offers PPC management services as part of a comprehensive suite of online marketing services for its Volusion customer base. Brand Labs focuses on building marketing campaigns that deliver the highest return on investment (ROI) for its customers, and Adapt SEM software assists Brand Labs in maximizing that ROI for its PPC management service clients.
About Brand Labs
Brand Labs offers a comprehensive and scalable suite of e-commerce services, built around the Volusion e-commerce shopping cart, and designed to help businesses maximize their e-commerce investment. These services are available individually, or as part of Brand Labs Complete, a unique partnership with retailers and manufacturers to operate and grow their e-commerce businesses. Visit http://www.BrandLabs.us for more information on Volusion store design, online marketing, and e-commerce strategies, or call 1.877.837.4792 for more information.
Media Contact
Marc Dula
877.837.4792 ext.705
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