/24-7PressRelease/ - WHITEHOUSE, NJ, May 03, 2007 - This free online presentation will be offered Tuesday, May 22 at 2:00 p.m. - 2:45 p.m. EST, and again on Wednesday, May 30 at 2:00 p.m. - 2:45 p.m. EST. The presentation includes a 30 minute lecture followed by 15 minutes allotted for questions. The content is tailored for top executives and top marketing officials of small to mid-sized organizations, and will feature the following topics:
•How to identify your niche.
•The ABCs of branding: what it is, what it's not, and why it's important.
•Who's really in charge of your brand (and business).
•Brand smart is really customer smart.
•The lone wolf approach to finding your competitive difference.
•How to craft a great brand message.
•How to get your message out there.
•How to maintain focus to ensure success.
"Today's consumers are becoming 'clutter-blind' from the volume marketing that reaches them on a regular basis, up to 4,000 messages daily according to some industry experts. As a result, consumers are forced to dismiss far more than they take in," comments Delia. "The key to cutting through the clutter is for marketers to establish a well-defined niche, and then deliver a brand message that effectively differentiates that unique position."
This presentation was originally delivered Thursday, April 12, to a group of business executives at a business education breakfast sponsored by the Somerset Business Partnership. The audience gave Delia's presentation high marks, with comments that included: "Awesome," "Excellent speaker," "Informative and pertinent," and "Clean, concise message."
Dan Shanok, president of TD Sales Enterprises, and facilitator of the event commented, "This is the fourth time I've heard Ed speak on the subject of branding. What I find remarkable is that each time, I come away with some new insight. Rather than delivering the same old content, Ed continuously evolves the brand conversation, tying in the latest industry ideas. His presentations always earn high marks as a result."
Delia Associates is a New Jersey-based business branding and communications firm. The firm's "Brand Leadership Solution " helps mid-market companies achieve a leadership position through the development and delivery of a distinct brand identity. Ed Delia is a frequent speaker on the topics of branding and online communications.
To sign up for the webcast, go to
http://www.delianet.com/signup.php
To learn more about Delia Associates, visit
http://www.delianet.com
For speaker resources on Ed Delia, please visit:
http://delianet.com/needASpeaker.phpAbout Delia Associates
Delia Associates, a brand development and business marketing firm that helps clients identify, create and launch a distinctive brand identity to achieve market leadership and new business growth. Ed is a second-generation owner of the firm that was founded by his father Michael A. Delia in 1964. In recent years, Delia Associates has integrated a number of web-based branding tactics to help niche businesses achieve a competitive advantage. Ed is a frequent speaker on the topics of branding and technology-driven marketing.
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