Fleming Gulf Hosting Region's First International Financial Branding Conference.
27th-28th June 2006
/24-7PressRelease/ - DUBAI, UAE, May 10, 2006 - Branding in Banking and Finance, 27th-28th June 2006, Beirut, Lebanon, for the first time in the Middle East, bankers and branding specialists are gathering in Beirut for an exclusive two days discussion forum focusing on financial branding. Multinational agencies like Interbrand, Enterprise IG - The Global Brand Agency, the UK based specialist in financial design, FDP-financial retail environments and marketing and communication professionals from leading Middle East and Africa banks, ABSA Bank, National Bank of Dubai, BLOM Bank, Arab African International Bank, Bank Muscat, Dubai Islamic Bank, etc. are examining the latest trends in financial branding, the challenges that usually come across promoting a bank's brand, including the differentiation and innovation. The classical branding topics, brand building, identity, distribution, positioning, recognition, awareness, are brought into discussion as well, "translated" and applied to the financial services environment.
Two carefully chosen institutions are present at the event as media partners, Banker Middle East and BrandChannel. Moreover, Banker ME is contributing to the forum with a presentation outlining" The Value of the Media in Building a Brand".
American Express is tackling the issue common issue of: "Who Cares About Brand Building, We Have Good Products!" and subsequently, Prem Patel has a dissertation on today's consumer and changing dynamics.
One of the key topics, how to successfully build a brand identity is presented by Simon Marett of FDP- financial retail environments, showing how to effectively communicate the results to the involved parties.
Jeff Swystun from Interbrand says that the brand is your most valuable asset and he supports his statement with facts and case studies gathered in the Best Global Brands.
Bank Muscat brings the issue of internal branding, how to communicate the brand to the employees and transform them into veritable ambassadors of the brand. To remain within the hedonic aspect, Prof. Dr. Ian Michael, marketing and brand specialist, has a discourse on emotional branding and answers the controversial question: "Can Banks Speak of Emotional Branding?
The case studies from different reputable banks are there to complete the conference program with genuine examples of achievements, difficulties, failures, and most importantly, do's and don'ts.
This is the financial branding event of the year, designed for CEO's (who are often identified with the brand itself ), seniors in Marketing, Branding, Corporate Communications and also Strategic Planning, PR and Advertising, Product Development, Retail, CRM, Design and Development, Innovation , Business Development, Relationship.
The two days forum bringing highly professional networking is being prepared in five-star environment in the exciting city of Beirut.
- By Violeta Khalil -
As an independent organizer unaffiliated with any industrial or special interest organizations, Jacob Fleming Group provides a neutral, unbiased forum for the evaluation of current research, market trends, technological developments and applications. In the past our events have provided highly focused strategic, regulatory and technical topics to clients from Fortune's 500 companies, public institutions and government organizations.
To find out more about how you and your organization can access the very best information, please visit us at: http://www.jacobfleming.com
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