CHICAGO, IL, May 08, 2010
/24-7PressRelease/ -- On May 11, Brianna Sylver, President and founder of Sylver Consulting, an international innovation research and strategy firm, will be moderating a discussion about Cross Cultural Research at IIT's Design Research Conference (DRC).
Brianna will moderate a discussion about the importance of cultural awareness when introducing a new product or service to a foreign market. As an expert in Cross Cultural Research, Brianna explains, "Cross Cultural Research is best utilized to determine which product(s) to extend to a new market and how to position them there. It can also help organizations understand which product features need to be adapted for the new market and lead to new ventures based on local traditions and cultural values within the new market."
The IIT Institute of Design's 9th Annual Design Research Conference (DRC) will be held at the Spertus Institute in downtown Chicago on May 10-12th 2010.
Brianna is one of the original founders of the conference, previously called AWF, "About, With and For".
To know more about Sylver Consulting's approach to Cross Cultural Research, please visit: http://www.sylverconsulting.com/cross-border-research-services.html
About Brianna Sylver
Brianna is the President and founder of Sylver Consulting (http://www.sylverconsulting.com), an international innovation research and strategy firm that assists organizations in finding opportunity sweet spots between their customers' needs, business objectives and innovation capabilities. In addition, she offers her expertise as an adjunct faculty professor at the Institute of Design, IIT in Chicago teaching courses in communication design and human factors.
About The Conference
The IIT Institute of Design's 9th Annual Design Research Conference (DRC) will be held at the Spertus Institute in downtown Chicago on May 10-12th 2010. It will feature exceptional international speakers and opportunities to spend time with our brilliant community of designers, planners, researchers, educators, students, managers and executives concerned with understanding people.
To know more about the conference please visit http://www.designresearchconference.org
About Sylver Cosulting
Sylver Consulting goes far beyond the capabilities and deliverables of a traditional marketing research firm. With a focus on customer-driven innovation, Sylver Consulting's areas of expertise are designed to fully support R&D, product development and marketing functions within an organization in the areas of innovation research and planning across a broad range of products, services and processes. The firm's core services include: Innovation Research, Innovation Planning Workshops, Integrated Custom Research and Global Expansion Research. All are designed to leverage the firm's core philosophy of Design Ethnography, the principal qualitative research method used in Sylver's work.
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