Brick and Mortar Shops Will Not be Killed Off by E-Commerce Warns Prana Promotions

    MIAMI, FL, October 26, 2016 /24-7PressRelease/ -- With the ever-increasing dominance of e-commerce, it is questionable to legitimately declare a bright future for brick and mortar outlets. Research indicates that 94% of all centennials are keen to browse online - however, 46% say they prefer to purchase their items in-store. Prana Promotions urge consumers to maintain their physical shopping patterns to ensure that the buyer experience remains high on brands' agendas.

About Prana Promotions: http://www.pranapromotionsinc.com/services/

Prana Promotions are confident that consumer expectations of brands will fall short, and the overall shopping experience will decline if e-commerce takes over. When a customer visits an outlet store in person, they can utilize the available in-store sales assistant's expertise. These individuals are trained to advise consumers to select their best option. Personalization can only occur in a natural human-to-human environment, and brands are unable to connect directly, forging lasting relationships through digitalized marketing.

Consumers often complain about their inability to successfully shop for items online, and fail to fulfill their desire of witnessing the quality and materials of images they see online. Consumers are also unable to try on items, and to compare potential purchases. This is demonstrated through online statistics that claim one-third of all online sales are returned due to poor advertisement and product disappointment. This is something for brands to consider when they move their services online, as they run the risk of discouraging future business through frustration.

Prana Promotions are pleased to see that big name brand Amazon are looking to integrate both their online and in-store services to appease consumers needs. E-commerce giant Amazon paved the way with their first brick and mortar store opening in Seattle last year, and they are allowing their key selling feature, online reviews to maintain an essential function in-store. This is possible through inbuilt location services allowing online devices to guide the consumer to their physical purchase. Customers can benefit from personalized human to human service, guaranteeing their selected products meet their requirements.

Prana Promotions Inc. is an outsourced sales and marketing company based in Miami, Florida. The company develops and sells products and services on their clients' behalf. By using face to face strategies, the company can offer a tailored service, specializing in event-based promotions. The personalized service complements the company's commitment to the development of consumer experience to maintain a need for face to face shopping requirements.

Source: http://www.information-age.com/why-e-commerce-wont-kill-brick-and-mor ... 123461104/

Prana Promotions specialize in personalized promotions on behalf of their client's brands. For more information Follow @PranaPromotions on Twitter and Like them on Facebook.

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