/24-7PressRelease/ - Chicago, IL - June 21, 2008 - BridgePortfolio , Chicago's rapidly growing outsourced service provider, is pleased to announce that it has selected CheckFree Investment Services as its business partner in supporting BridgePortfolio's new enterprise-wide service bureau offering.
As it grew in size, BridgePortfolio realized that it needed to reassess its existing system in order to achieve a more in-depth relationship with its clients by creating business solutions that fit the individual organization's needs. The goal in partnering with CheckFree Investment Services is to enhance BridgePortfolio's ability to enable financial advisors to manage the transaction lifecycle by providing a greater degree of control and flexibility via their powerful reporting options and trading platforms.
"We chose the CheckFree solution because it is the only portfolio management platform in the industry that will enable us to offer even more customization and functionality in an outsourced, service bureau environment than investment advisors are able to achieve with their own, in-house, portfolio management system," said Chad Meyer, founder and Chief Executive Officer of BridgePortfolio.
BridgePortfolio's value proposition is to provide financial advisors an integrated platform delivered through a web-based front-end that includes: portfolio accounting, order management, daily, time-weighted performance measurement, reconciliation services, billing and reporting. .
"BridgePortfolio needed a high-quality, scalable and cost-effective platform to create a viable back-office, outsourcing alternative for the higher-end advisor who has already made a significant investment in an in-house solution," said Meyer. "By using the CheckFree solution, we are now able to provide our clients with the functionality they require to grow their business while creating greater efficiencies and providing additional connectivity."
By expanding its back-office solution packages, BridgePortfolio will be able to offer its services to more firms, with a wider range of assets under management and varying levels of existing infrastructure. Perhaps most notably, the addition of this new technology will allow BridgePortfolio to cater to investment advisors in the separately managed account marketplace via the delivery of unified managed account (UMA) and multiple strategy portfolio (MSP) platforms. Such platforms will enable advisors to take a comprehensive approach to their clients' total portfolio and apply a range of solutions whilst avoiding trading and reconciliation discrepancies by leveraging the following functionalities:
• Mutual Fund and ETF trading
• Overlay functions with customizable asset allocations
• Overlay tax efficient trading via Gain/Loss Trade Modeling tools
• Multiple overlay options - active or passive
• Processes and interfaces supporting active third party overlay
• Total account and sleeve level performance
• Wash sale monitoring across sleeves
• Monitoring of security overlay across sleeves
• Sleeve level and overall account view
In providing an end-to-end, enterprise solution that includes private labeled asset management platform development and maintenance, efficient online account setup, account administration, performance reporting, access to top-tier money managers, risk and asset allocation profiling, customer service, back-office accounting, trading and performance reporting, as well as a suite of outsourced services including model portfolio trading, billing, and third-party separate account management, BridgePortfolio enables financial advisors to devote their time and attention towards growing their business and servicing the needs of their clients.
About Fiserv, Inc.
Fiserv, Inc. (NASDAQ: FISV), a Fortune 500 company, provides information management and electronic commerce systems and services to the financial and insurance industries. Leading services include transaction processing, outsourcing, electronic bill payment and presentment, investment management solutions, business process outsourcing (BPO), software and systems solutions. Headquartered in Brookfield, Wis., the company is the leading provider of core processing solutions for U.S. banks, credit unions and thrifts. Fiserv was ranked the largest provider of information technology services to the financial services industry worldwide in the 2004, 2005 and 2006 FinTech 100 surveys. In 2007, the company completed the acquisition of CheckFree, a leading provider of electronic commerce services. Fiserv reported nearly $4 billion in total revenue from continuing operations for 2007. For more information, please visit http://www.fiserv.com.
About BridgePortfolio.com, Inc.
BridgePortfolio is the leader in developing flexible, customized, private-labeled asset management platforms for investment advisors, investment managers, broker-dealers, financial planners, banks and trust companies in order to profitably deliver SMA, ETF and MF model portfolio management.
For information: http://www.bridgeportfolio.com
Contact: marketing@bridgeportfolio.com
Phone: 800.610.8882
About BRIDGEPORTFOLIO.COM, INC
BridgePortfolio is the leader in developing flexible, customized, private-labeled asset management platforms for investment advisors, investment managers, broker-dealers, financial planners, banks and trust companies in order to profitably deliver investment advisory services, including ETF and mutual fund wrap model portfolios, SMA and UMA programs. Founded in 2000, the company has approximately $2 billion in assets under management. BridgePortfolio has developed a suite of outsourced services including private label website development and hosting; efficient online account setup; account administration; performance reporting; model portfolio trading; billing; third-party separate account management and private label separate account platform creation and maintenance. For more information please email marketing@bridgeportfolio.com
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