LONDON, UK, November 23, 2008
/24-7PressRelease/ -- Brownbook.net, the free online directory that anyone can edit, offers an extremely cost-effective way of increasing a company's online presence - essential in today's financial climate.
McGraw-Hill Research analysed the advertising expenditures of 600 companies across 16 different industry categories during the recessionary periods of the early 80's. The results of the research showed that companies who maintained or increased their advertising spend during times of recession achieved significantly higher growth in revenue and brand awareness, both during the recession, and for the following three years. In fact, the sales of those companies who advertised aggressively during a recession rose 256% over their competitors who eliminated or decreased their marketing and advertising expenditure.
The overall consensus across business commentators is that companies should continue to invest in marketing if they are to survive the current credit crunch.
"Continuing to invest in this way is perhaps easier said than done," notes David Ingram, CEO Brownbook.net. "Money for advertising and promotion is often the first part of the budget to be sacrificed when times are tight. Today, businesses are faced with new challenges as many of the traditional advertising mediums are not as effective as they used to be. New ways have become mainstream such as: having a website; blogging; using twitter; selling online; using video online; managing testimonials online; customer forums; and the use of social networks. Brownbook.net offers companies a completely free new way of obtaining and constantly enhancing their valuable online presence with many new tools to help businesses."
Business commentators also agree that, when money is tight, companies have to look for new, smarter ways to operate and promote themselves. Brownbook.net is the new way to promote any businesses of any size and type, anywhere in the world.
"Unlike traditional directories, Brownbook.net is 'by the people, for the people' - anyone can add or update a business listing. It is based on 'wiki' principles, like Wikipedia," added Ingram.
About Brownbook Limited
Founded in 2008, Brownbook.net is the world's largest user-contributed local business directory with over 27 million businesses already listed in 230 countries. Any business is entitled to a free listing that includes their business name, address, contact telephone numbers, email, website, VoIP, Instant Messenger and tags. Businesses can choose to pay a small annual fee (less than a round of coffees) to enhance their listing by adding photos, videos, a business description, and priority in search results. Built upon the foundations of wiki-principles and collaborative production, transparency and openness between users, low- or no-cost services for businesses, totally self-service processes, and rewarding users, Brownbook.net aims to be THE global business directory.
http://www.brownbook.net
http://blog.brownbook.net
http://blog.brownbook.net/press
# # #
Other Press Release Headlines:- "Making Green in a Downward Real Estate Market" Might Just Boost Your Confidence. The article, by Sonya Rose, is Featured in Georgia Realty Magazine Online at http://www.georgiarealtymagazine.com
- Brits Escape the Gloom and Doom
- Columbus, Ohio: Sudden Cardiac Death, Left Ventricle Hypertrophy and Dilation, Cardiac Disease, Cardiac Failure and Cardiac Disease Associated with Obstructive Sleep Apnea. Dental Sleep Medicine, Oral Appliances and CPAP Reduce the Risk. WWW.IHATECPAP.com Saves Lives by Offering CPAP Alternatives.
- ZAP (Zinfandel Advocates & Producers) & Wine 2.0 Announce Collaboration With Two Events at ZAP Festival In January
- Polar Pioneers, the New Video Slot Courtesy of Platinum Play Online Casino Launches in January
- Platinum Play's All New Joker Poker Level-Up Takes Video Poker Mania to Greater Heights
- Combine Barcelona Hotels with the Barcelona Half Marathon
- Wealthwood Gifts, Inc. Announces Affiliation with Golfregistrations.com
- Call for Papers: Cloud Slam '09, First Virtual Conference on Cloud Computing, April 20-24, 2009
- CPAP Alternatives: Columbus, Ohio Dentist Provides Valuable Sleep Apnea Information. Dr Mark Levy promotes the Availability of Multiple Treatment Choices for the Treatment of Obstructive Sleep Apnea. Vitally Important Information is Available at www.IHATECPAP.COM
