COLUMBUS, OH, August 10, 2014 /24-7PressRelease/ -- Many business spend a fortune on traditional forms of advertising such as flyers and print ads, yet neglect to consider the benefits of mobile marketing. Whilst most businesses now have a web presence, mobile marketing is still taking a back seat, and this is something that could be costing them new customers. Here, Buckeye Promotions Group review the benefits of having an app for your business.
'40% of internet searches are now completed on mobile devices and this figure is set to increase towards the end of the year', began Kai Petrich, the managing director of Buckeye Promotions Group. 'When you consider how staggering this figure is, it is foolish to ignore mobile marketing in favor of more traditional marketing methods. Every business in this day and age should have a mobile friendly website, but why stop there? Mobile marketing apps are incredibly powerful and can help to establish your brand in front of a whole new generation'.
'In any business, attracting new customers and making them aware of your products is the key to more sales. There are currently over 800,000 apps in the Android market place, and 300,000 in the iPhone store, however it is estimated that over one million smartphones were purchased in 2013 alone. When you compare these figures, you can see that the marketing potential is immense. Many tech savvy businesses are already reaping the benefits of mobile marketing and it is something that we are recommending our customers look into as well' continued Kai Petrich.
'A business app does not have to be stale and uninteresting. You could create a game that reinforces your company's brand, you could create an app that offers something useful to your customers, or you could create an app that enables your customers to give you feedback on the way that you currently run your business. There are lots of gaps in the market, and by working with a designer, you will be able to come up with something unique to your company that has a lot of marketing potential' Kai Petrich concluded.
Buckeye Promotions Group are putting their money where their mouth is, and have recently announced that they are working on their first iPhone app. Whilst news on the type of app they are creating has yet to be released, you can rest assured that it will be a fantastic addition to the company's current mobile strategy.
Buckeye Promotions Group is an outsourced sales and marketing company located in Columbus, Ohio that was launched in 2012 and provides clients with unbeatable direct marketing services. We provide instant, extensive and hard-hitting sales and marketing campaigns which can provide immediate results using our b2b, b2c, residential, and events based marketing systems. We have relationships with a variety of different clients, ranging from major Fortune 500 companies in telecommunications, charities, merchant services, and online discounters.
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