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COLUMBUS, OH, July 04, 2014 /24-7PressRelease/ -- Rebranding a business can be challenging, however if it is planned and executed properly it can also be very rewarding. Rebranding has been known to breathe new life into a business and put it back on the map. One of the most important parts of the rebranding process is the creation of a new logo. Here Buckeye Promotions Group review the benefits of rebranding, and also talk about what led to them creating a new logo for their company.
"There are many reasons why you may want to rebrand your company. You may feel like your current branding is outdated, you may feel like it doesn't reflect your company, you may think it's unprofessional, or you may feel like it is too complex. Many companies choose any old logo when they first set up their business and then decide to alter it once they are up and running to something more suitable. This is our reason for making a change," began Kai Petrich, the managing director at Buckeye Promotions Group.
"Although a logo is a small part of the branding process, it is an important element as it is what your clients and customers will associate with your company. It is one of the first visual symbols that a customer or client will have with your company, and so it pays to spend some time considering how you can make yours effective. Consider the image and the colors that you want to use, and consider how effective your logo will look on different forms of media. Your logo won't just be placed on your company website, it will also appear on your letterheads, your promotional flyers, and any marketing merchandise that you have, so it is important that is looks consistently good on all mediums. A great brand feel can lead to an increase in sales, so it is vital that you consider every last detail," continued Kai Petrich.
"When Buckeye Promotions Group was established, we had so many things to consider, that our company logo was the last thing on our mind. Although we liked our original logo, it wasn't very well thought out, and we knew that we would update it as soon as our company was settled. Now that Buckeye Promotions Group has expanded, we have employed a design company to create a more suitable logo for us. We are really excited about the change and will be updating our website and marketing material with this new logo over the next few weeks," Kai Petrich concluded.
Although deciding to rebrand a company is not an easy decision to make, it can be an extremely successful strategy. Buckeye Promotions Group hope that their new logo will help the company to remain current and differentiate them from others in the industry.
Buckeye Promotions Group is an outsourced sales and marketing company located in Columbus, Ohio that was launched in 2012 and provides clients with unbeatable direct marketing services. We provide instant, extensive and hard-hitting sales and marketing campaigns which can provide immediate results using our b2b, b2c, residential, and events based marketing systems. We have relationships with a variety of different clients, ranging from major Fortune 500 companies in telecommunications, charities, merchant services, and online discounters.
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