MIAMI, FL, February 09, 2012
/24-7PressRelease/ -- Business Strategist, Professor and Marketing Expert Mariana Ferrari Releases Her Latest Insights Video Titled "Now or Never"
Mariana Ferrari, best-selling author, innovation and marketing strategist, and corporate makeover expert, released today her latest video titled "Now or Never," which seeks to explain to businesses how the online group daily deals industry is changing the way consumers behave and purchase goods.
The "Now or Never" video relates how online featured daily deals are tapping into the most primordial business needs-- generating high volume demand-- while satisfying consumers' need for instant gratification, which is promulgated by Generation Y.
"The speed of change is generating a sense of urgency that is changing the way we perceive and purchase goods. While every traditional advertising campaign had an immediate call to action, the emerging group-buying industry indoctrinates the consumer that the time is Now or Never, which seems to be an adequate approach for eighties babies, known for being confident, connected, highly educated, self-expressive, open to change and not prone to delaying gratification," explains Mariana Ferrari.
The group buying industry is notoriously lead by online giants like Groupon and Social Living. However, new competition is gaining ground into a more targeted market. In Florida, CoupTessa is the leading daily deal site for women, while other sites around the country target moms with small kids, couples getting married or even dads. This industry, according to the Beijing Times, reached $1.74 billion in 2011 in China-- a 550% increase compared to 2010.
This "Now or Never" trend also helps big brands test new products, as the market is so responsive that it allows brands to immediately know if something works or not. Small businesses, in turn, generate brand awareness and high volume demand that it would be very difficult to achieve without a significant marketing investment. Small companies, however, should be alerted on the fact that a massive discount should be part of a greater marketing strategy aimed at capturing data on new buyers, delivering an excellent customer experience and having an up-sell strategy to ensure buyers are converted to loyal clients.
As part of her trailblazing marketing approach, Mariana Ferrari branded the "Simple, Smart and Sexy" strategy while analyzing consumer trends driving innovation in 2010. Submerged in data analysis of product launches worldwide, she noted that companies that are Simple, Smart & Sexy outgrow their competitors, lead their markets, charge premium prices, have clients lining up and they are most admired. She applies that model to all the projects she undertakes and develops win-win marketing solutions for her clients. Examples of these companies are Apple, Nespresso and Square, among others.
The Simple, Smart and Sexy strategy can be easily applied to any type of business. For small businesses and start-ups that have more flexibility, this is the way to become highly competitive in no time.
Author of the best-selling book titled La Puta Vida Corporativa, loosely translated in English as "Bitchy Corporate Life," which is a fictional, tongue-in-cheek tale about the struggles in corporate life where the protagonists—all wild animals—will do most anything in the race to the top. She also co-authored The Future of Innovation for which she was selected along with the 200 most creative minds on earth—from a pool of 5,000 applicants—to pen her ideas about forthcoming innovation.
About Mariana Ferrari
Mariana Ferrari is currently the President of Mariana Ferrari, LLC that has a marquee client roster of global multinationals to which she provides critical, creative and highly strategic thinking to lead in today's competitive environment. She is a Board Member of Value Creation, and Adjunct Professor on Innovation at Florida International University and at Miami Dade College where she teaches Social Media Strategies.
You can watch the Simple, Smart & Sexy videos on her blog, follow her on Twitter @MarianaFerrari or connect with her on Linkedin.
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
