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NEW YORK, NY, April 04, 2014 /24-7PressRelease/ -- At the 2014 IMG World Congress of Sports, American Honda announced their displeasure with the rising costs of sports marketing. The company reported spending 18-22% of their annual media budget on sports advertising, due to increased prices for sponsorships, airtime for adverts, and the TV rights for games paid by media companies. This year, the average price for a 30-second Super Bowl advert was $4 million; while last week a group of sports rights holders predicted that rights would continue to rise, with Major League Soccer expecting their rights fees to increase by 50% this season.
NYCS reports that the rising costs of sports marketing is a particularly serious blow for marketers, as Advertising Age reports that sports advertising remains one of the few television advertising channels left open to marketers due to the prevalence of DVR and advert-skipping. Honda warned of a 'day of reckoning' when advertisers would simply turn their backs on highly expensive sports programming.
NYCS managing director Colin Moore reveals that more brands are seeking out their direct marketing and sales services, as a low-risk, cost-effective alternative to expensive advertising campaigns. The New York City firm has received a 9% increase in enquiries since the beginning of the year. NYCS believes that direct marketing is the best option for brands looking for a return on investment, as a report from BI Intelligence also reveals that social media marketers are becoming less focused on ROI - just 9% tracked revenue per customer in 2013, a drop of 8% since 2010. NYCS has developed in-person marketing campaigns that are tailored to each client and customer, and offer very competitive ROI. The firm reports a high level of consumer engagement with the brand, as the approach allows direct interaction with the customer. NYCS campaigns are conducted mostly at businesses, residences or public spaces such as shopping malls, meaning that they have considerably lower operating costs than traditional TV or print advertising. "The industry works in cycles, so there will always be spikes in demand for certain forms of marketing. What we have found at NYCS is that businesses always return to direct forms of marketing. People buy from people so a personalized campaign via direct marketing is a very successful way to generate sales," says Colin Moore, managing director of NYCS.
NYCS is based in New York City, and provides outsourced direct sales and marketing services to clients in the non-profit, finance, energy and telecoms industries.
New York Client Solutions is an outsourcing sales and marketing solutions for businesses that are looking to boost their weekly sales targets and build their customer base. As a company, we provide our clients with cost effective, low risk alternatives to more traditional marketing strategies.
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