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In business, the brand is everything We are proud to support TRX and other clients as they prevail in protecting the brand that they built through years of determination and hard work.
SALT LAKE CITY, UT, April 21, 2017 /24-7PressRelease/ -- Buy Box Experts marketing agency helps online retailers protect and grow their brand. The company's success is evident in their support of Fitness Anywhere, LLC ("TRX") achieving a legal victory over an online competitor.
TRX filed a lawsuit against WOSS Enterprises LLC (Case No. 14-cv-01725-BLF.), which was found guilty of manipulating various e-commerce platforms, including Amazon, to sell knock-off versions of TRX's patented Suspension Trainer.
A federal jury in the Northern District of California maintained that WOSS infringed willfully on one of TRX's dozens of U.S. patents through the sale of several products. WOSS was also found guilty of engaging in willful infringement on TRX's incontestable trademark on the Suspension Training product. The jury awarded TRX a minimum of $6.8 million in damages.
"In business, the brand is everything," said Joseph Hansen, Buy Box Experts co-founder. "We are proud to support TRX and other clients as they prevail in protecting the brand that they built through years of determination and hard work."
TRX is a world leader in functional training. Its mission is to empower its customers to exercise better and more efficiently. The company has developed some of the world's best workout programs, training equipment, and educational courses aimed at helping people reach maximum fitness, regardless of their starting point. TRX has redefined the application of bodyweight training to enhance performance and successfully disrupt the old landscape of the health club industry. The company's portable suspension training equipment is used by novice exercisers, hard-core athletes, soldiers in combat training, and physical therapists working to rehabilitate patients.
The Buy Box team offers a wealth of e-commerce experience to help their customers successfully develop their online retail businesses. They support their clients in achieving a strong presence online by following Amazon branding guidelines, through proprietary software, and guidance through a network of proven online marketing processes. Buy Box specializes in protecting brands on Amazon, marketing and optimizing products, pricing, and distribution streamlining.
To find out more about how Buy Box can help companies protect their brand on Amazon, visit www.BuyBoxExperts.com or call 1-801-900-4723.
Buy Box Experts specialize in Amazon account management, including A+ content detail pages, Amazon product SEO, and map enforcement. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand.
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