MONTREAL, QC, December 21, 2013 /24-7PressRelease/ -- CakeMail Inc. today announced Marie-Ève Mallet, lead singer of Ottawa-based band Silvergun and Spleen, as the winner of the 2013 Email Deliverability Quiz. Miss Mallet's perfect score earned her the title of Best Sender 2013 and the iPad Air.
"The 2013 Email Deliverability Quiz was developed as an education tool to test marketers and small business owners on their knowledge of anti-spam legislation and deliverability -- getting emails to the inbox," says CakeMail Deliverability Director Kevin Huxham. "We knew this would be a good way to engage people and more importantly, to listen to what they have to say so we can better understand how they perceive email marketing."
The Email Deliverability Quiz asked 20 deliverability-related questions, ranging between no-brainers to in-depth industry knowledge. This quiz campaign ran from December 3-12, 2013 on the CakeMail blog. Quiz answers have been posted (blog.cakemail.com/answers-deliverability-quiz-2013) to provide marketers tips on email delivery, commercial email etiquette, and accepted best practices to help improve the effectiveness of future email marketing efforts.
Marie-Ève Mallet was randomly selected from a pool of 10 respondents who scored perfect marks. "I'm super excited about this win! The iPad Air will be very useful as I'm often on the road doing bookings for Silvergun & Spleen, sending emails and working on our social media," she responded. "CakeMail is awesome. I've used other newsletter platforms before and this is by far my favourite. Thank you for making it easy for people like me to use email marketing."
Why small businesses, rockstars and anyone with a story to share should use email marketing:
Email marketing has been a trusted, efficient and cost-effective method to build and maintain relationships with customers and fans for the past two decades. The Direct Marketing Association calculates the ROI of email marketing to be $40 for every dollar invested, making email marketing a powerful, cost-effective choice for anyone looking to share a story in a personal manner.
"More than 150 people participated in the Email Deliverability Quiz and interestingly, not one question was answered correctly by 100% of the respondents. This proves there is a lot of educating that still needs to happen," said Francois Lane, CEO of CakeMail. "Kudos to Marie-Ève Mallet, a true Email Rockstar who got perfect marks and earned the iPad. It's our focus to make sure email marketing is simple to use, and that your emails get delivered regardless of your level of expertise. Having a good understanding of best practices and ways to improve deliverability and help fight SPAM will make your efforts even better."
CakeMail provides small businesses a way to send professional email campaigns starting at $8 per month. A free CakeMail-sponsored version of the service is also offered to people with less than 2,000 contacts.
Based in Montreal, CakeMail Inc. helps small businesses grow by simplifying the way they engage customers. CakeMail 4 is a simple web-based email marketing application that allows companies to easily create, send and track email campaigns. CakeMail's private label version is also offered by 350 brands in over 40 countries. Founded in 2007, CakeMail has delivered billions of emails and has been touted as being champions of anti-spam activism. Visit us at cakemail.com.
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