/24-7PressRelease/ - LONDON, UK, October 14, 2007 - Price comparison websites have been called upon to adopt a voluntary code of practice to ensure more transparency and accuracy. Many such websites have come up on the web and these sits provide an array of comparative services. Customers rely on their services and make decisions based on the comparison information provided by them. However, there is a risk that commercial interests of these websites might mislead the consumers and, therefore, an independent research organisation had called for a voluntary code of conduct.
A research was conducted by YouGov for the Resolution Foundation. It was revealed that 45 percent of 2,010 British adults surveyed had used a comparison site to help them make a financial decision in the past year. The Foundation wants that these websites should ensure accuracy, transparency and impartiality in their operations. It will help people who come to these sites searching for better financial deals in secured loans and mortgages.
Clive Cowdery, chairman of the Resolution Foundation said: "Comparison sites are valuable in making informed financial decisions, but many sites are undermined by a lack of transparency about their commercial relationships. A voluntary code of practice would address this and encourage a growing market, without the need for further regulation." For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Webmaster or visit http://www.loans-park.co.uk/
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