NORTHAMPTON, ENGLAND, February 10, 2012
/24-7PressRelease/ -- British business call tracking company, Calltracks Limited has beaten off a raft of competition to land the contract monitoring calls and providing call data for Canadian travel company Freshtrackscanada.com.
Calltracks has begun recording keywords which lead to phone calls to the company from three different parts of the world: Australia, U.S.A, and Canada.
Calltracks Limited configured the software for the project from the software the company uses for UK and Republic of Ireland phone call tracking. It can be used to track calls offline and online and works by assigning individual phone numbers to keywords.
"Freshtracks wanted a bank of keywords tracked to see which were providing phone calls and leads and which were not. This kind of call tracking which is called keyword call tracking is what we specialise in", said CEO and founder of Calltracks Limited, Stuart Buckley.
"Winning the job was a combination of hard work and technological prowess from my team and I am very proud of their hard work and efforts. Freshtracks.com said they wanted a central reporting system which would provide them with call data to see what ads were performing and which were not and that is what we delivered.
"This is an exciting opportunity for us to move the company into the international market place, and we are now in a good position to go forward and build on that success."
The Calltracks call tracking system allows a business to monitor calls from many parts of the world and can display the data centrally, where informed marketing decisions can be made.
For more information visit http://www.calltracks.com
About Calltracks.com (http://www.calltracks.com)
Calltracks Limited is a UK based call tracking company with provides phone call tracking services to businesses throughout the UK and the world. Calltracks Limited provides software systems which can track phone calls both online and offline, as well as providing valuable call data and call recording services which are often use to determine marketing spend as well as staff training and development. Their call tracking system is used by SEO and marketing agencies together with individual businesses as it can associate calls with keywords.
About Freshtrackscanada.com (http://www.freshtrackscanada.com)
Freshtrackscanada.com is a Canadian based travel company which specialises in holidays to Canada. It features train journeys, road trips and self drive, cruises and small breaks. Freshtrackscanada.com offers holiday makers a chance to choose their travel itinerary and provides comprehensive advice on travelling Canada.
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