INDIANAPOLIS, IN, November 16, 2008
/24-7PressRelease/ -- Candy Dynamics, a cutting edge marketer of popular sour candy products, announced today that the company will expand its Toxic Waste candy brand offerings in the United Kingdom (UK) with the addition of its popular Toxic Waste Sour Candy Sprays in the first quarter of 2009. The Toxic Waste family of sour candy products is distributed throughout the UK exclusively by Bromborough, Wirral based Newbridge Foods. The announcement was made jointly by Karen Windle-Burcham, President of Candy Dynamics and David Beaumont, Director of Newbridge Foods.
An innovative 10 mL size liquid sour-candy-and-toy-in-one, each Toxic Waste Sour Candy Spray features one of three collectible Toxic Waste character finger puppets, including Professor Sauernoggin (the inventor of Toxic Waste Candy), Mr. Toxie Head (Professor Sauernoggin's Alter Ego), and Hazmat the Lab Rat (Professor Sauernoggin's faithful pet rat). Pro-environment crusaders through-and-through, the Toxic Waste characters work hard to support a cleaner planet.
"Following on the phenomenal popularity and success of our Toxic Waste Sour Candy Sprays in the US, we are pleased to announce that these unique liquid spray candies will be available to all UK sour candy fans early next year," stated Laura King, Vice President of Candy Dynamics. "UK denizens embraced our flagship Toxic Waste Hazardously Sour Candy upon its 2003 release and we are confident that our delicious sour candy sprays will be met with a similarly enthusiastic reception."
Toxic Waste Sour Candy Sprays will be available in the UK in four yummy sour flavors, Blue Raspberry, Cherry, Green Apple, and Strawberry, in 12 unit assorted flavor retail display boxes (12 display boxes per case/case pack: 12X12) at the manufacturer's suggested retail price of 1.39 each.
Toxic Waste Sour Candy Sprays join Toxic Waste Hazardously Sour Candy , Toxic Waste Nuclear Sludge Sour Bars, and Toxic Waste Pucker Suckers in the ever growing UK family of Toxic Waste sour candy products.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics is a leading global marketer of popular sour candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double-action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. U.S. line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, Toxic Waste Sour Dip & Lick Lollipops, Toxic Waste Hazardously Sour Candy & Bank, and Toxic Waste High Voltage Bubble Gum with other innovative products continually in development for the Toxic Waste brand. The UK family of Toxic Waste sour candy products includes Toxic Waste Hazardously Sour Candy, Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Pucker Suckers and Toxic Waste Sour Candy Sprays and is distributed throughout the UK exclusively by Bromborough, Wirral based Newbridge Foods. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit http://www.toxicwastecandy.com (U.S.) or http://www.toxicwastecandy.co.uk (UK).
Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
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