/24-7PressRelease/ - NEW YORK, NY, February 23, 2007 — The Steven Style Group, a full-service marketing communications agency with a specialization in the promotion of kid, tween, teen and all family products, productions and personalities, today announced that Indianapolis, Indiana based Candy Dynamics has named the agency as its exclusive full service marketing communications agency.
The Steven Style Group will create and implement an aggressive and wide-reaching marketing communications program that will include highly targeted print, radio and Internet advertising, product sampling, event sponsorship, sweepstakes, radio promotions, and publicity and public relations, valued well in excess of one million dollars, to help Candy Dynamics build additional brand awareness and grow sales and distribution for its popular Toxic Waste Hazardously Sour Candy franchise. The firm will also spear head and promote Toxic Waste's environmental awareness campaign in support of a cleaner planet.
"We are excited about working with Candy Dynamics in order to help grow the Toxic Waste brand. The creative and edgy nature of the company and its product line is a perfect match to the agency's kid-centric sensibility and existing client roster," stated Steven Style, President of The Steven Style Group. "The firm will continually focus its proven Kid-friendly strategy and goal oriented mindset to meet Candy Dynamics' goals for the Toxic Waste brand. Our wide-ranging marketing initiatives will reach millions upon millions of kids through targeted national advertising, local and national radio promotions, web outreach, product sampling, event sponsorships, sweepstakes and more!"
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further build its distribution chains in the US and internationally. Line extensions are currently in development for the Toxic Waste brand and include the newest addition to the product line, Toxic Waste Nuclear Sludge Sour Apple Chew Bars. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information visit http://www.toxicwasteonline.com
About the Steven Style Group:
The Steven Style Group, established in 1996, is a full-service, marketing communications agency. With a specialization in publishing, high technology, and family entertainment products, productions and personalities, the company is widely-known for its visionary, creative and always-memorable public relations campaigns and brand-building work for a wide-array of significant companies including Pop Rocks, Atari Games, Midway Home Entertainment, Sony Wonder, Showtime Networks, The Discovery Channel, Sunbow Productions, K'NEX, Lincoln Logs, Malibu Toys, NewKidCo, Sony Wonder, Advantage Publishers Group, Silver Dolphin Books, Portable Press, Rooftop Publishing, Cold Tree Press, Escient, ELAN Home Systems, AuthorHouse, Direct Employers, JobCentral.com, PowerFile Digital Storage Solutions, and others. The agency has offices in New York City and South Beach Miami.
PRESS CONTACTS: Steven Style or Jeff Assisi
The Steven Style Group
New York City, NY
t) 212.465.1290 f) 212.465.1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
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