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LONDON, ENGLAND, February 23, 2013 /24-7PressRelease/ -- Four students from Macclesfield College are celebrating after winning first prize in a competition set by Canterbury, the world's most recognised rugby brand and official team kit supplier to England Rugby.
In conjunction with UTV Media, schools across the northwest were invited to take part in a competition to create a 30 second commercial about their local rugby team. The brief was to create a radio advert that encapsulated the spirit of rugby in a creative, entertaining fashion. The prize was a VIP day out at the rugby plus Canterbury vouchers for each winning team member.
Creative Media Production students 17 yr old Matt Turner, Adam Holmes, 17 Luke Crawforth, 17 and 19 year old Mark Taylor teamed up to put their creative skills to the test, and their commercial was voted the overall winner from a shortlist of eight.
Student Matt Turner said: "We had to come up with a script lasting 30 seconds, targeting a specific market, with the goal of getting people to go and watch Sale Sharks play. It was a really practical project and working like that makes it easier to learn and improve our skills."
The students chose Sale Sharks as their local team and introduced the strapline...Come and 'Sale' with the Sharks.
Chris Stephenson, CEO of Canterbury and one of the judges said: "We were very impressed by the standard of the entries, however this particular one stood out from the crowd. It grabbed the listener's attention from the outset and clearly communicated the message whilst being light-hearted."
Curriculum leader Annie Ashton added that she was delighted that the students' hard work had been recognised: "All of our students have worked incredibly hard on this project, which formed part of the unit 'working to a live brief'. It gave the students really valuable experience in tackling a real brief and credit to all of them, and their lecturer Yeng Leung, for working so hard on this.
The students will all get a VIP day out at a Sale Sharks rugby match, including tickets for the game, a meal, a souvenir and a chance to meet a player. They will also each get a GBP50 voucher to spend online at Canterbury.com and have their winning commercial broadcast on Tower FM.
Over 100 years ago, three men began making woolen garments in a small town on the South Island of New Zealand. John Lane, Pringle Walker and Alfred Rudkin were English natives who emigrated to Canterbury and named their new company after the local area. This was a brand rooted in the New Zealand soil. Like the Kiwi landscape itself, it was rugged and uncompromising.
Canterbury of New Zealand have made innovative rugby and sports clothing ever since.
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