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LONDON, ENGLAND, September 20, 2014 /24-7PressRelease/ -- Canterbury have launched their new boot range ahead of the 2014-15 season which have been custom designed to suit the different players on the rugby field.
Canterbury continues to push the boundaries of innovation in their rugby boots, channelling the experience that comes with making rugby kit for over 100 years, the collection combines Canterbury's knowledge of the game with its innovative approach to producing top quality sports products.
The range features a number of boots that have been tailored to the needs of different rugby positions, demonstrating the depth of Canterbury's understanding of the small but important details that make each individual player tick. This attention to detail can be seen across the four styles that make up the range.
The Design and Innovation
For the backs of the team there are the customised Control and Speed boots. The Control boot caters for the kicker with its narrow fit and lightweight feel. The six-stud design delivers good flexibility towards the toe, without compromising on stability in the mid-foot and heel. The supple material ensures excellent comfort and improves overall kicking power and accuracy.
Ideal for wingers, the six-studded Speed boot offers enhanced support in the mid-foot, ensuring durability and stability whilst maintaining flexibility in the toe. Lightweight throughout, including nylon-aluminium composite studs, the boot is ideal for quicker take-offs, acceleration and fluid movement.
For the forwards of the team, Canterbury has designed the Phoenix and Stampede boots. Intended for second rows and loose forwards, the Phoenix is a relatively lightweight boot that provides extra cushioning in key areas to provide enhanced support, especially when landing in the line-out. A durable boot, the Phoenix offers excellent support and traction for a forwards style of play.
The Stampede is a robust alternative, able to withstand high impact, physical situations that occur on the field. This tough, eight-stud boot provides excellent traction in the scrum, perfect for front row forwards. The soft synthetic fabric enhances the fit and comfort of the boot, while strong rear and heel support ensures additional protection in the contact situation.
Canterbury also understands that appearance of boots is important for players and have worked hard on the aesthetics of each boot, developing modernised graphics and logos to characterise the styles and offer a technical, movement inspired update to the range.
The varying requirements across the positions have been reflected within the accompanying 'Make The Team - Boots For Your Position' campaign, for which Canterbury worked with Championship side London Scottish FC. The moody post-match setting tells the story of the players and their positions highlighting how the boots helped them make their personal contribution to the game. They made the kick, they made the run, the pass, the tackle, they made the team.
The video can be viewed here: http://youtu.be/BESAWTArGMk
Canterbury has more than 100 years of history in rugby and has previously provided playing shirts to the New Zealand All Blacks and Australia. It is currently team kit supplier to England Rugby as well as Leicester Tigers, three times Heineken Cup winners Leinster and Cardiff Blues and from the 2014/15 season Canterbury will be team kit supplier to Ireland Rugby once more.
Canterbury has been a keen supporter of grassroots and development level rugby for many years and currently supplies playing apparel to hundreds of school and club sides through the UK.
The company's global HQ is based in Stockport, England.
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