LONDON, ENGLAND, November 16, 2009
/24-7PressRelease/ -- Sizing up today's retail consumer: the new rules of engagement
Canvas8 is delighted to present the third in a series of free events for the design, creative and branding communities. Sizing up today's retail consumer: the new rules of engagement will be on Monday November 16 at BDP, Clerkenwell.
At the last Canvas8 event David Bausola spoke about brands successfully amplifying consumers' conversations in order to engage them. Following the deepest recession since the 1930's there has been much discussion of the long-term changes to people's attitudes and behaviour.
We are delighted to welcome three fantastic speakers - Canvas8 Thought Leaders, Professor Michael Solomon, Dr Alex Gordon and Alan Moore. They will look at the impact of these changes on people's relationships with brands and offer their thoughts on how brands can best re-connect and re-engage.
To register for the Changing Face of Media, Monday, November 16, 2009 at 6:30 PM (GMT) please visit http://canvas8nov09.eventbrite.com/
Confirmed speakers
Professor Michael Solomon
Michael will be flying in from Philadelphia where he is the Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business. Michael sits on the Editorial Boards of the Journal of Consumer Behaviour, the Journal of Retailing, and The European Business Review. His most recent book, The Truth about What Customers Want, was published in October 2008.
Dr Alex Gordon
Alex is a cultural detective and semiotician, part time poker player, lecturer and Managing Director of branding and semiotics consultancy Sign Salad. Alex has applied semiotics and cultural branding techniques to marketing brand and communication challenges across retail, media and communications.
Alan Moore
Alan Moore is the originator of the term Engagement Marketing and Communications and his consultancy SMLXL advises on better customer engagement. Alan teaches mobile commerce and communications at the Oxford University for Continuing Education and is a Fellow of the RSA.
About BDP
BDP is the largest interdisciplinary practice of architects, designers, engineers and urbanists in Europe. Their projects include NikeTown London; Vasco de Gama Centre Lisbon; Victoria Square Belfast; and the regeneration of Liverpool ONE shortlisted for UK's Premier architectural award - the Stirling Prize 2009.
What is Canvas8? (http://www.canvas8.com/)
Canvas8 is the ultimate resource for marketing industry. Providing qualitative consumer insight and creative inspiration to brand professionals, it helps users save time and stay ahead.
Canvas8 was founded to fill a gap in the market for authoritative consumer understanding. Founder Nick Morris says:
"Canvas8's core belief is in the power of experts. Our global network of specialists in industry and consumer behaviour offer genuine insights that you can rely on. By tapping into the network our users can understand rapidly changing consumer and industry trends and, in turn, build insightful brand strategies and plan and create more engaging and interactive campaigns.
"This event brings together three of our Thought Leaders to provide unparalleled insight into audiences' behaviour and communications and offers an opinion on the opportunities for brands."
For more information on the event or on Canvas8 please contact:
Olly Chubb, olly@canvas8.com, +44 (0)207 253 6348
Nick Morris, nick@canvas8.com, +44 (0)207 253 6348
About Canvas8
Canvas8 is an online service offering immediate authority for agencies, designers and brands looking to save time and stay ahead.
The service sheds new light on rapidly changing consumer and industry trends and is a springboard to creative inspiration
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