/24-7PressRelease/ - SARASOTA, FL, May 07, 2008 - CAP, a Sarasota-based advertising, public relations and marketing agency, was awarded an "Award of Distinction" Image Award last week at the Florida Public Relations Association's (FPRA) Central West Coast Chapter Image Awards.
CAP received the award for its multi-faceted public relations and marketing campaign for Ollo Extra Virgin olive oil, an Australian olive oil introduced to the U.S. market in 2007. The campaign, which included a media tour that visited cities such as Miami and Atlanta, an interactive Web site and "slurping" (olive oil tasting) etiquette kits, received national coverage on MSNBC, in Men's Health Magazine, on the Miami NPR affiliate and various other southeast news outlets.
The Image Awards competition is conducted annually by the Central West Coast FPRA Chapter to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in Central West Coast Florida. The Image Awards are a standard of public relations excellence in the surrounding Sarasota area.
About CAP
CAP is a full-service Advertising and Public relations company specializing in Marketing Strategy and Brand Development. The firm is noted for creating effective, award-winning work which includes 3 Telly Awards and 67 ADDY Awards. Notable clients include Hyatt Vacation Ownership, Inc., Camber Corporation, ollo Extra Virgin olive oil, TRiTON Companies, National Medicaid/Medicare Conference (NMMC), American Dermatology, ADS (American Dental Sales) and HealthTrust, LLC. CAP also houses CAPtivate, an events and destination management company that has available the resources of a full-service advertising firm. Visit http://www.CAPcreative.com and http://www.CAPtivateevents.com.
About FPRA Image Awards
The annual Image Awards competition recognizes outstanding public relations programs and tools produced in Florida. Entries are judged by accredited public relations practitioners from outside the area. Entries are scored on sound research, planning, implementation, how well specific objectives are met and budgeting.
Contact: Roxanne Joffe, Owner, CAP
(941) 953-9191
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