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A quick review of your processor's offerings may reveal tools that can make you more competitive in the marketplace.
SCOTTSDALE, AZ, January 31, 2014 /24-7PressRelease/ -- Capital Processing Network, a nationwide credit card processing company, today revealed a list of 4 useful merchant services beyond traditional payment acceptance. Small business owners who take credit cards may already have access to tools that improve efficiency and make transactions more secure.
"A small business owner may be leaving money on the table by failing to take advantage of available merchant services," said Patrick Hare, Digital Marketing Manager for Capital Processing Network. "In fact, a quick review of your processor's offerings may reveal tools that can make you more competitive in your marketplace."
Some examples of underutilized merchant services include:
- Check Verification - Many credit card terminals have built-in check readers that can not only verify the funds on the check but also deposit it into a business account. Remote deposit capture technology makes it possible to take check-based payments without having to bundle checks and take them to the bank. Even when used as accessories, check imaging devices reduce NSFs and trips to the bank while improving cash flow.
- Gift Cards - Small businesses can offer professional-looking gift cards as an alternative to gift certificates. These cards not only build loyalty, but also offer an inducement for recipients to come and check out your store. Small firms can put themselves on a more level playing field with big box retailers when a gift card program is implemented.
- Virtual Terminals - Employees who take payments over the phone often find themselves competing with cashiers for access to a credit card machine. Virtual terminal software lets workers take payments at any internet-enabled computer. Accountants also find virtual terminals useful for collecting on past due invoices.
- Credit Card Tokenization - Recent news of credit card breaches has made merchants more cognizant of their own terminal and POS system security. With tokenization, customer credit card numbers are secured in a way that makes stolen data useless to a hacker. As a preventative measure, tokenization can prevent bad publicity, a loss of loyal customers, and excessive fines levied by credit card companies.
"When small business owners take a second look at the services available to them, they are often surprised," said Hare. "Access to a merchant account goes far beyond debit and credit card acceptance. In fact, these value-added services pay for themselves many times over while providing the extra funding that a growing business needs."
Capital Processing Network is a credit card processor with US based service and support. The company offers a full range of services including merchant credit card processing, credit card terminal leasing, TransArmor fraud prevention, and solutions such as gift cards and virtual terminals. Capital Processing Network also offers services such as check conversion, transaction reporting, and long term account maintenance. For more information please call 1-877-456-9747 or visit http://www.capitalprocessingnetwork.com.
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