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RALEIGH, NC, July 17, 2014 /24-7PressRelease/ -- Outsourcing is a practice used by different companies to reduce their costs by transferring portions of work to outside suppliers rather than completing it internally. Outsourced sales and marketing allows companies to attract and maintain a sales force without having to make them employees. It represents a quick way by which service providers or manufactures can access distribution, and is becoming more and more popular.
Capitol City Group is a marketing company that performs outsourced sales and marketing, including corporate promotions on behalf of their clients. What this means is that instead of their clients using their own internal marketing or sales force; they outsource to Capitol City Group and hire the firm to do it for them. The clients provide the different promotions and services and Capitol City Group are responsible for representing them in local markets.
Capitol City Group believes that there are many benefits to the outsourcing solution that they provide, the main benefit being the huge cost saving for their clients, especially those that are start-up businesses. Outsourcing enables entrepreneurs to focus solely on their own business and keep initial costs to a minimum. Instead of having to recruit a number of people with different skills to work in their business it makes much more financial sense to outsource and pay per task. Then the money saved can be spent on other key functions.
The average small business changes massively from year to year and sometimes even month to month. Outsourcing allows entrepreneurs to remain fully flexible in their business model.
Businesses that outsource are also better prepared for a bump in the road than a company responsible for a large permanent workforce. If a company loses a contract or its turnover drops, it's much easier to make cuts where needed.
Outsourced services are often cheaper because the providers are experts, usually with size behind them and can therefore pass efficiency saving onto customers. Outsourcing have developed a negative reputation in recent years. Capitol City Group is aware of this and explains that many people associate outsourcing with off-shoring which is not always correct. Off-shoring means that the work is done overseas, for example a US business sets up its own call-centre in India to serve US customers.
One of the reasons clients love outsourcing work contracts to Capitol City Group is their commitment to local traders and contractors, they do not export jobs overseas, they keep them local to ensure prosperity in the US economy.
The firm believe there are several benefits to outsourcing and are not surprised that more and more small businesses are choosing to outsource.
About Capitol City Group http://capitolcitygroupinc.com
Capitol City Group is an outsourced sales and marketing company that specializes in direct marketing.
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