/24-7PressRelease/ - FRISCO, TX, July 03, 2008 - Carl Buddig and Company, a leading producer of packaged deli meats and specialty sausages, is launching a multi-million piece digital music promotion to spotlight its Buddig and Old Wisconsin brands.
The digital music promotion, set to kick off nationwide starting April 23, will feature an offer for a free song in approximately 15 million Buddig and Old Wisconsin packages.
Under the terms of the promotion, each package will feature a unique package code, along with a URL directing consumers to either http://www.buddig.com or http://www.oldwisconsin.com. To redeem their free song, consumers need only to log onto the correlating URL and enter their package code and email address. Upon completion, a music code good for one free song will be emailed to them, along with download instructions.
Tom Padula, director of marketing for Carl Buddig and Company, says his company is excited about the music promotion, which he says gives Buddig customers their choice from nearly two million songs.
"The universal appeal of music makes it an ideal giveaway for us because our customers transcend demographics," notes Padula. "And because the music is delivered digitally, our customers are able to choose from a huge selection of songs and a wide variety of genres, ensuring something for every taste."
Promotional Currency, a Frisco, TX-based marketing strategies firm specializing in digital entertainment promotions, developed the digital music promotion for Carl Buddig and is administering the program.
About Carl Buddig and Company
Carl Buddig & Co. (www.buddig.com) is a leading manufacturer of sliced lunchmeat and shelf-stable sausage snacks including Deli Stick sport canisters. The company is headquartered in Homewood, Illinois.
About Promotional Currency, LLC.
Promotional Currency (www.promotionalcurrency.com) is a leading marketing strategies firm specializing in digital entertainment promotions. The company combines digital music, ringtones, games and other digital content with delivery, hosting, management, co-branding and risk underwriting services to produce a turnkey, fixed-price solution for wired and wireless promotions of all sizes and budgets. Since its inception in 2003, Promotional Currency has facilitated over 500 digital entertainment promotions. Promotional Currency is headquartered in Frisco, TX, a Dallas suburb.
For more information, please contact Ingrid Ricks at (206) 784-5856 or via email: pr@promotionalcurrency.com
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